homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / WebmasterWorld / Domain Names
Forum Library, Charter, Moderators: buckworks & webwork

Domain Names Forum

Keyword order in domain name?
Does it make a huge difference?

 8:37 am on Aug 4, 2007 (gmt 0)

Hi guys

Let's say you sell "blue widgets" to the US market and had the opportunity to register "widgetsblue.com", is this a good buy in terms of potential SE ranking for your optimised term "blue widgets" do you think? It's obviously not as pretty as "bluewidgets.com" but assume that's not an option.

I do have an option: I could get "widget.net", which is 5 times the cost of "widgetsblue.co.uk". Is that a better deal as it combines easier brandability with a sibgular version of the prime keyword. That said, I suspect users search for the plural "widgets" more frequently.



[edited by: Simsi at 8:46 am (utc) on Aug. 4, 2007]



 8:52 am on Aug 4, 2007 (gmt 0)

bluewidgets is only a tiny, tiny, tiny bit better than tgrgtd.com or even piojkf.com [nb these are examples only - honest!]

widgetsblue is really no better than bluewidgets.

Conceivably, blue-widgets is marginally better than either, though a few might disagree.

It really doesn't matter much at all - much more important is a name that your visitors will see, understand, remember and want to visit - without sniggering. That's money in your pocket.


 10:56 am on Aug 4, 2007 (gmt 0)

I agree brand names are ideal - I'm a big fan of branding, but I've tried launching sites under cool brand names and keyword domains and, unless you sink a lot of dosh into marketing your brand name, or get a good viral going, there is no doubt that the latter gets you better results for first time visitors in the search engines.

Believe me I hate that principle, but I've seen it happen over and over so I'm adopting the "if you can't beat them, join them" approach. It beats going black-hat on a brand name anyway.


 6:21 am on Aug 5, 2007 (gmt 0)

Take into consideration that people are less likely to link to a website with a URL that looks spammy/keyword-stuffed.


 7:50 am on Aug 5, 2007 (gmt 0)

A perfect keyword domain is not an alternative to a 'branding' domain - if you are selling blue widgets, what branding could be more easy to remember than bluewidgets.com?

In my opinion, keyword domains also outrank dfgheyrt.com every time - if the niche you are targeting is any way competetive.


 5:35 pm on Aug 7, 2007 (gmt 0)

So, in order of most to least beneficial -

  • blue-widgets.com
  • bluewidgets.com
  • widgetsblue.com
  • example.com (catchy domain but no reference to niche)

    Am I correct on this?

    How much does such blue-widgets domain "worth", as it relates to ranking in SEs?

    Once the example.com site reaches PR4, lots of links, would it worth it to 301 redirect the example.com domain to a blue-widgets domain?

    If not, at what point it would not worth doing it? PR3 little inbound links; PR0, no links, ...?

  • Quadrille

     5:56 pm on Aug 7, 2007 (gmt 0)

    At no point would it be worth relaunching on this issue - the damage would far, far, far outweigh any conceivable benefit - it is one of a couple of hundred items to think about for a new site, however.

    Global Options:
     top home search open messages active posts  

    Home / Forums Index / WebmasterWorld / Domain Names
    rss feed

    All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
    Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
    WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
    © Webmaster World 1996-2014 all rights reserved