|Keyword order in domain name?|
Does it make a huge difference?
Let's say you sell "blue widgets" to the US market and had the opportunity to register "widgetsblue.com", is this a good buy in terms of potential SE ranking for your optimised term "blue widgets" do you think? It's obviously not as pretty as "bluewidgets.com" but assume that's not an option.
I do have an option: I could get "widget.net", which is 5 times the cost of "widgetsblue.co.uk". Is that a better deal as it combines easier brandability with a sibgular version of the prime keyword. That said, I suspect users search for the plural "widgets" more frequently.
[edited by: Simsi at 8:46 am (utc) on Aug. 4, 2007]
bluewidgets is only a tiny, tiny, tiny bit better than tgrgtd.com or even piojkf.com [nb these are examples only - honest!]
widgetsblue is really no better than bluewidgets.
Conceivably, blue-widgets is marginally better than either, though a few might disagree.
It really doesn't matter much at all - much more important is a name that your visitors will see, understand, remember and want to visit - without sniggering. That's money in your pocket.
I agree brand names are ideal - I'm a big fan of branding, but I've tried launching sites under cool brand names and keyword domains and, unless you sink a lot of dosh into marketing your brand name, or get a good viral going, there is no doubt that the latter gets you better results for first time visitors in the search engines.
Believe me I hate that principle, but I've seen it happen over and over so I'm adopting the "if you can't beat them, join them" approach. It beats going black-hat on a brand name anyway.
Take into consideration that people are less likely to link to a website with a URL that looks spammy/keyword-stuffed.
A perfect keyword domain is not an alternative to a 'branding' domain - if you are selling blue widgets, what branding could be more easy to remember than bluewidgets.com?
In my opinion, keyword domains also outrank dfgheyrt.com every time - if the niche you are targeting is any way competetive.
So, in order of most to least beneficial - blue-widgets.com
example.com (catchy domain but no reference to niche)
Am I correct on this?
How much does such blue-widgets domain "worth", as it relates to ranking in SEs?
Once the example.com site reaches PR4, lots of links, would it worth it to 301 redirect the example.com domain to a blue-widgets domain?
If not, at what point it would not worth doing it? PR3 little inbound links; PR0, no links, ...?
At no point would it be worth relaunching on this issue - the damage would far, far, far outweigh any conceivable benefit - it is one of a couple of hundred items to think about for a new site, however.