|The Vodka Shot Heard 'Round the World: Vodka.com Sells for $3,000,000|
The bar tab that will keep paying for itself
|Conglomerate Russian Standard Co., controlled by Roustam Tariko, paid $3 million to an undisclosed seller in a deal completed December 4, according to a Sedo.com spokesman. A New York-based spokeswoman for Russian Standard confirmed the $3 million price tag. |
Reuters story. [today.reuters.co.uk]
Now who's going to say that the Russians don't have the best Vodka?
Big business wakes up and realizes there are two versions of branding: Their brand and the 'generic (of the) brand'.
I can envision commercials featuring versions of Vodka.com, spelling it out - at the end of the commercial - in olives, ice cubes, etc. Heck, just go with a black screen with a white Vodka.com.
It's how a generic will be used to build the brand: associating the brand with the generic word for the product. "Blotto Vodka IS vodka." Smart stuff.
[edited by: Webwork at 12:25 am (utc) on Dec. 25, 2006]
I'll drink (hiccup) to that sale.
I'll bet the guy who has whiskey.com parked will smile when he sees that...
The Russians weren't first though, Captn. Morgan already has rum.com.
The correct spelling of Whisky is, er.. Whisky (and I think "Scotch Whisky" can only be called so if distilled in Scotland).
Wow. That's a lot for just a domain name. Most big sales I read about turn out to be for a website/business - not really the domain as such.
I wonder how many bottles of Vodka will have to be sold before it pays for itself. Any guesses?
|The correct spelling of Whisky is, er.. Whisky |
Em, no. The correct spelling for Scotch Whisky is Whisky, but the real genuine original Whiskey is Irish Whiskey :) - otherwise known as Uisce Beatha or "the water of life".
Personally, I think it's a stroke of genius, but it doesn't take a genius have thought it up :) I'm surprised more companies with interests in generic names haven't already jumped on this obvious bandwagon. Who owns vodkas.com? :)
|I'm surprised more companies with interests in generic names haven't already jumped on this obvious bandwagon. |
Thanks! I've been doing this for years in my niche:-)
It's moments such as this that I'm unable to resolve whether to initiate a group round of mutual back-patting or enroll all of us clever boys and girls in modesty lessons.
Ain't very many of us that can say we're $3 million smart though.
Still, there's hope that some company will some day appreciate that we are that smart . . or maybe smarter . . like $4 million smart. ;)
Blessings to you all: May you be $1.00 smarter than the latest smart domainer.
From the same article, vodka is in the list of the top five.
1/ Sex-dot-com had sold for around $12 million
2/ Ice-dot-com sold for $7.5 million
3/ Business-dot-com sold for $7.5 million.
The deal was done throught S*DO, I am just wondering if they took 10% of the sale. May be less, may be more... Who knows?
Then Gin dot com and Rum dot com might be worth a few coins then.
Slainte / Cheers