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Live Auction at TargetedTraffic Conference: Cameras.com sells for $1,500,000
$4.7 Million in Combined Sales at Live Domain Auction

 6:21 pm on Oct 27, 2006 (gmt 0)

Registrar Moniker.com is hosting what is being billed as the worlds first live domain auction, and domain #14 of a total 312 being auctioned right now just sold for $1,500,000 - cameras.com

The auction can be heard LIVE at another PubCon favorite webmasterradio.fm - if you hurry you can listen in, it is supposed to last until 5:00pm EST. I think they will be replaying it over the next couple of days.

WSJ coverage [online.wsj.com] (sorry, paid sub)



 6:56 pm on Oct 27, 2006 (gmt 0)

List of domain names up for public auction:


Auction sales as of 3:00 P.M. EST:

Sailboat.com - $120,000
Own.com - $115,000
LoanFinance.com - $8,000
Golfer.org - $4700
Above.com - $50,000
Dent.com $30,500
StockTickers.com $27,000

and rolling right along.

Listen to live auction: WebmasterRadio.fm

Person posting live from auction site: xr.com/auction

[edited by: Webwork at 11:56 pm (utc) on Oct. 28, 2006]


 7:16 pm on Oct 27, 2006 (gmt 0)

StorageServer.com - Sold $5,000.

Interesting: Top 4 bids on Overture:

(Advertiser's Max Bid: $5.61)
(Advertiser's Max Bid: $5.60)
(Advertiser's Max Bid: $5.50)
(Advertiser's Max Bid: $5.00)

I'll venure a guess that whomever purchased that domain will recoup their investment in months, not years, not by pure PPC but by selling leads.

Shhheeessshhhh. I should have been bidding.


 7:36 pm on Oct 27, 2006 (gmt 0)

You making any money yet Webwork? :)


 7:57 pm on Oct 27, 2006 (gmt 0)

Matt, if wealth by association/neighborhood is a phenomena that works in the virtual work like it does in the real estate world then I'm making money. The sale of Cameras.com for $1.5 has me smiling a bit. I'm just not cashing in any chips at the moment. Frankly, I'm not in the resale market, 'cept under the mantle of the adage "If you make me the right offer I'll sell you the shoes off my feet."

I think development is far more interesting than speculative registrations or parking. Parking is a good use pending full blown development. Still, it's nice to have a few "exit lots" on the internet highway.

Nice to see University.org just went for $100,000. We (that domain and my domain) once talked, briefly. Guess I'll just have to hold onto the property that I didn't swap. IMHO, at $100K University.org is still a bargain.

When you get down to it, once your start to develop, the TLD extension isn't determinative of much - 'cept that the .com version will gain some spillover from the development of a "lesser TLD".

I can live with that . . as long as they sometimes return the favor. ;0)


 8:03 pm on Oct 27, 2006 (gmt 0)

Something tells me the buyer for cameras.com isn't going to pay up, or his mouse button got stuck.


 8:08 pm on Oct 27, 2006 (gmt 0)

I am struggling to understand guys, can you guys tell of companies that are doing well, mostly because of there name

except sex.com, off course

1.5 million for a domain name?

A domain name that surely can't even be trademarked?

I am sure i'm missing a lot here


 8:10 pm on Oct 27, 2006 (gmt 0)

SexEducation.com $120,000. sold. (That's what I heard. A person in the room says $130,000.)

My understanding is that they bidders are prequalified. That is especially true with the big ticket buys. This is a live auction so the buyers are in the room, not clicking on a mouse. ;)

As to the values there's reason to believe that the values-in-use will be going up, not down, for the key-in web addresses. All the more so as more companies more their advertising dollars online and the PPC/other bids creep up in a competitive marketplace.

It could all prove wrong.

[edited by: Webwork at 8:14 pm (utc) on Oct. 27, 2006]


 8:14 pm on Oct 27, 2006 (gmt 0)

Does anyone think .mobi will be a good investment?


 8:19 pm on Oct 27, 2006 (gmt 0)

A few do. I expected Flowers.mobi to make and run and it is, right now. People order flowers by phone - a lot - and the PPC is fairly high. Up to $30K right now and just jumped to $100K, $200K. Not sure how rational that is, but if you have enough money in the bank you can take a little risk.

I'm betting there will be a website hot on that domain post haste, to take advantage of any media coverage.

Sometimes a bid can create free advertising worth the bid.

Business.com received millions in free promotion . . and squandered it.

[edited by: Webwork at 8:21 pm (utc) on Oct. 27, 2006]


 8:21 pm on Oct 27, 2006 (gmt 0)

OK i'm betting bisexuals.com is going to go through the roof

[(ps comment) hmm. not as high as I expected]

[edited by: httpwebwitch at 8:22 pm (utc) on Oct. 27, 2006]


 8:21 pm on Oct 27, 2006 (gmt 0)

Wow. Just goes to show you that anything is possible. If someone had told me a year ago that a live, in person domain auction was going to be held with people bidding up to and over $1 million for domains, I would have called them crazy.


[edited by: JeremyL at 8:27 pm (utc) on Oct. 27, 2006]


 8:28 pm on Oct 27, 2006 (gmt 0)

What you are likely to see is a number of domains that did not close at the auction being sold in the next month in either private, non-published deals (or otherwise).


 8:50 pm on Oct 27, 2006 (gmt 0)

you know what? I have a much better domain name, one that is not limited to just cameras, travel or creditcards, but its applies to everything e-commerce. $1.5 mil is insane for cameras.com...


 8:58 pm on Oct 27, 2006 (gmt 0)

Party.mobi for $13,000? If Flowers.mobi was a bona fide arms length transaction. I would have thought that the sex-trade industry would have been all over it. IF .mobi establishes URL as brand/URL advantage for "doing it on the road" then Party.mobi will be a story.

Question: IF your wife wants to track where you surfed whilst on the road will she be able to load a keystroke logger on your mobile phone? Maybe a trojan (no pun) that "rings her up" with info whenever you surf to a .mobi website.


 9:03 pm on Oct 27, 2006 (gmt 0)

I have a much better domain name, one that is not limited to just cameras, travel or creditcards, but its applies to everything e-commerce

I have one that would make a good domain for e-commerce, forum discussion, travel, education, hair removal, knitting, underwater sports and free pron.

Some of these .coms that I thought would fetch a royal penny are being passed by. The auction is getting more sedate... I get the feeling many of the big buyers have spent their wad and left the room.


 9:05 pm on Oct 27, 2006 (gmt 0)

$120,000. for CreditCards.net. The buyers know their targets.

[edited by: Webwork at 9:06 pm (utc) on Oct. 27, 2006]


 9:10 pm on Oct 27, 2006 (gmt 0)

you know what? I have a much better domain name, one that is not limited to just cameras, travel or creditcards, but its applies to everything e-commerce. $1.5 mil is insane for cameras.com...

I think what makes it so valuable is the narrow focus.

If you own this domain you are "the" place to purchase cameras from. You have instant credibility with shoppers and you will be able to source products from places and at profits that only the largest companies selling cameras can buy from. You now have a guaranteed cash cow for as long as ecommerce is around.

I have a similar domain to this and it has generated over 10m in revenue with almost no advertising and little effort over the last few years.

I have a few product.com sites and some good general shopping.com type sites and the product.com's do much better.

There are a few companies out there built solely on product.com domains that are generating 10-50m revenues operating with low overhead and "under the radar".


 9:11 pm on Oct 27, 2006 (gmt 0)

Whoever that is in the background talking besides the auctioneer (works for Moniker?) is getting pretty annoying laf.


 9:14 pm on Oct 27, 2006 (gmt 0)

$150,000 for being smart enough or silly enough to register and keep Forclosures.com - a typo.


 9:19 pm on Oct 27, 2006 (gmt 0)

this is done for search engine advantages and hoping that you click on product.com instead of product.generic.com if you are presented with a list of search results.

I doubt that they will flood the TV and radio with ads promoting that narrowly focused domain. As far as the cameras.generic.com depends on whether "generic" adds value to a person seeking to buy.


 9:30 pm on Oct 27, 2006 (gmt 0)

The buyer of cameras.com has his own parking company (parked.com) and owns one of the larger registrars (directNIC). He will pay up.


 9:38 pm on Oct 27, 2006 (gmt 0)

type-ins alone might add a lot of value?


 10:15 pm on Oct 27, 2006 (gmt 0)

type-ins alone might add a lot of value?

Credibility might add even more value. A lot of people are going to assume that a site named Cameras.com is the big kahuna in its category. If the site is supported by advertising (the way Hotels.com is supported by advertising), so much the better.


 10:47 pm on Oct 27, 2006 (gmt 0)

CreditCards.net @ 120K seems really cheap. Didn't the .com go for around 2.5M years ago?


 11:57 pm on Oct 27, 2006 (gmt 0)

Sailboat.com - $120,000

OK, so when it comes to likely values, where would sailboat.com likely fall compared to say, sailboats. or sailboating. as a .com


 12:18 am on Oct 28, 2006 (gmt 0)

Has anyone actually seen any studies that demonstrate these domains are actually worth this much?

Obviously an object is worth whatever the buyer is willing to pay, but in this case they're clearly aiming to make an overall profit from the purchase by exploiting the domain name. Will they really gain $1.5 million extra profits purely because they have the name cameras.com?

The most visited sites don't have such obvious names, Amazon sells books, Yahoo is a portal, Google is a search engine, Youtube is a video hosting site... none of these are obvious.

I don't know any major site that has a generic name such as cameras.com, and it could even be that generic names are a hindrance because people DON'T remember them as they're not distinctive in any way.

It's a bit like actors, if they have a name like "John Smith" they're often advised to alter it, make it unusual so that it will stick in people's minds and they won't confuse the actor with anyone else.

That's not something you can say about the domains being sold in this auction, they have "John Smith" written all over them.


 12:20 am on Oct 28, 2006 (gmt 0)

A list of the domains sold with prices and including the unsold inventory. [xr.com...]

I didn't do the math myself but the person who generated the above page, who was at the auction, is reporting sales totalling $4.7 million.

[edited by: Webwork at 12:29 am (utc) on Oct. 28, 2006]


 12:27 am on Oct 28, 2006 (gmt 0)

I remember in 1994, a friend and I were messing around on the internet and were trying all these crazy names and not many were taken at that point. If I had the mind I had today, back then, I would be loaded. I also remember a few years later almost buying some really great cigarette domains, but didnt want to pay the $75 from NS.

Since I was so close back then, I have decided that I am going to come up with the next ebay in my lifetime.


 12:59 am on Oct 28, 2006 (gmt 0)

many ridiculously overpriced domain names.
i can't imagine what business model, if any, is behind the purchases of most of these.

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