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Domain appraisal services: Are automated appraisals worth the cost at any price?
Analysis of a major service provider's automated appraisal results.
WolfLover




msg:3045704
 3:21 pm on Aug 14, 2006 (gmt 0)

I've been doing a bit of domain name speculating and am now up to about 160 names.

I have been buying the express appraisals with each domain name making the cost for a domain name plus appraisal cost less than buying the domain name alone. In other words, the domain name cost very little.

Most of the domain names I've purchased have been "appraised" in the range of $48.00 to $134.00.

Last night I purchased a few more names, and one of them was valued at much much more. I was doing the "express appraisals" but for this name I upgraded to a "certified appraisal" and am waiting to hear back.

What I want to know is from reading this forum, many are saying that the automated appraisals are not any good and are apparently not accurate? With GoDaddy the express appraisal you get within a couple of minutes and the certified appraisal takes 2 days, so am I to assume the certified gets someone to actually take a look at it?

What is your opinion, could I have actually found a genuine gem of a domain name for such a small price? I'd have thought that there would be some automated system out there that would have snatched up every single domain name that had a high value.

Now, IF I have actually gotten lucky here, my next question is this. Should I build it right now so it can start getting links to it, etc. and hope the value will rise for the name even further? Or are domain names like gold or any other commodity and what may be a high value today, may take a nose dive tomorrow?

Thanks for any help and advice.

 

trader




msg:3055062
 10:59 pm on Aug 21, 2006 (gmt 0)

As Webwork also mentioned earlier, you need to look at the 2 words in quotes and using a space to correctly check Google webpage popularity of multi-word phrases, i.e. "Goth Rose"

Using that criteria the results are under 900, which is actually a very low number by comparison to many other 2 word terms. In fact, even typos and non-real words can have far more results.

With that said, perhaps there is some hidden value as very oddly there is an anomaly as the 2 words GothRose without a space (in effect one word) has greater than 5,000 returns. That is very odd. In fact, I don't think I have seen that happen before, as typically it is the reverse with the words with a space having significantly more, but without the space far less.

WolfLover




msg:3055175
 2:00 am on Aug 22, 2006 (gmt 0)

With that said, perhaps there is some hidden value as very oddly there is an anomaly as the 2 words GothRose without a space (in effect one word) has greater than 5,000 returns. That is very odd. In fact, I don't think I have seen that happen before, as typically it is the reverse with the words with a space having significantly more, but without the space far less.

I agree, it is odd, however, even though GothRose is not itself "one word", it is a name that many Goths like to use because as I said, in the Gothic world, the name rose and the flower rose is used in art, music, etc. When I thought of this name to see if it was available, I had no idea that it would be appraised high, low, or be completely worthless as far as just turning it around and selling it. I now have no desire to sell it as I think it'll do well as a website. That is my hope anyway, we shall see.

I appreciate all comments that have been made, whether positive, negative, or neutral. Everyone has a right to their opinions, and again, even if the appraisal system is flawed and gives totally inaccurate information, I think we have learned one lesson here, or at least I have. No matter what WE or some registrars software thinks about a domain name, most domain names that are currently available are only worth what you want to put into it. If I let this domain name sit parked, it would probably not do that well, due to the name not being much of a candidate for type in traffic, however, I feel that there is much potential for it as a website. If this holds true it'll make me more than the supposed $17,000.00 in the next year or even two, which is better than selling it for that much anyway, in my book. I'm looking at the long term, as I plan to be around for awhile! ;-)

Thanks again and please feel free to add any further comments, ideas, etc. I know there are many who read but do not post, but I'd like to invite you to tell your opinion, experience, etc. for the benefits of all of us, newbies, or not. ;-)

sc112




msg:3055216
 3:20 am on Aug 22, 2006 (gmt 0)

Okay. I am not even a newbie. I am a complete outsider to domaining. The word Goth hardly means anything to me, except as in Gothic architecture. But the word "GothRose" conveys a very refined, mysterious feeling. It sounds short and sweet. It would do well, as someone suggested, as a brand name for some high-end items. Go for the website. Maybe someone someday will pay you big bucks for the brand name. Trademark it.

webdoctor




msg:3055296
 4:49 am on Aug 22, 2006 (gmt 0)

Trademark it.

No *that* raises an interesting point.

So, we have a domain, we have an idea... but when should we file for a trademark?

Before we tell anyone about the idea?

Before we build the site?

Once we've gone live and are convinced that the idea will work?

Once we have some revenue from the site with which to pay for filing the trademark? ;-)

See what I'm getting at?

Kirby




msg:3055869
 3:52 pm on Aug 22, 2006 (gmt 0)


>trademark

Assuming we are talking USPTO, then if the domain is not "merely descriptive", then I would file at first use, which would be when you get the idea implemented and the site launched. The process will take awhile (2-3 years is not uncommon) and will cost a few bucks as competent IP attornies are not cheap.

Expect to get turned down by the examing attorney. The more experienced tend to play a game and make you prove the merit of the mark. You get to keep coming back to challenge and/or amend your argument within specific timeframes. As you build your brand and can demonstrate this to the examing attorney, your argument is strengthened.

A trademark attached to a performing website certainly adds value.

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