The PR value displayed as a green bar in your browser is not in all cases an indicator of the value which Google and other search engines give to that page. There may well be link juice flowing from the page to the linked destination.
Another reason why a link still may have value is that human visitors may use it to find and visit your site. Directory users are often highly targeted visitors and a directory link could therefore well be worth the money, even if there is not much value in terms of search engine rankings.
for this kind of money I am looking for link value. My customers are not going to BOTW or DMOZ to find my locally based service
I've noticed that in some of these directories that charge a pretty penny, some of the sub-category pages aren't even indexed. And these are not new pages either.
Probly not much benefit from being on those...
PageRank is a poor metric to use for making business decisions. A link is as good as who links to that site.
Compare the backlinks of BOTW to any other directory. Many commercial directories game or purchase their links. They know people are basing their decisions on what the PR meter shows.
There is a group out there that has been building directories for many years and with a history of building up the PR, making a killing off the submissions, then either pulling the plugs on the rented links or having their knees whacked by Google then blowing away. But that's how you get burned when you use PR as a metric, it causes people to lose focus on the more important metrics.
Sad thing is that PR is like Cap and Trade... an artificially created metric which serves only those who provide the metric.
Long and short, it is the number of visitors... and in commerce the number of conversions... that give the true strength of any "page". Snake Oil Sales still exist simply because there are too many born everyday who continue to buy into the schemes.
so some think i am wasting my time paying big bucks on BOTW and others are more vague on the subject. I am non the wiser at this point.
moonlander... marketing a site, and what you are willing to pay to get in the serps, is beyond the scope of this forum. At best all you can get is "been there done that" replies. And most who have taken that road realized it wasn't the road to results.
There are no magic bullets. There's only hard work, good content, and a REASON for folks to visit. And once you get that visitor on your site you have provided all the reason for them to stay, or click to sales. That's the bottom line. PR means krapolla.
Just do a google search for some of the text on the page where you're listed. If it comes up in google then you know the page is indexed and is passing some link juice.
Don't worry about the page having PR.
Yahoo Directory has shown no Toolbar PR in the past, and Google has publicly assured that it's there. I feel that the Toolbar doesn't show PR on directory style pages because Google doesn't want directory listings to be bought or sold for that purpose.
In my experience, BOTW listings have helped rankings, if that's what your worry is.
BOTW edits your listings and keeps a well-maintained directory, and also doesn't accept substandard submissions, and those are all important factors to Google with regard to passing PR.
YMMV, but I have 15 links on BOTB for one site- never paid for any of them. Haven't gotten enough traffic from them to make the top ranking in my reports, so I assume it's not very significant.
I think its alright for the link to be in BOTW, you just need to submit to other directories as well in order to see some effect.
Not worth 300 bucks, or the 240 you get with their weekly "coupons". I was browsing sub-categories and it's not a question of PR or not - they are grey bars. Grey bars != $240.
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|it's not a question of PR or not - they are grey bars. |
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