We have just taken over a site for SEO.
I have discovered, that with some search terms, a completely different result is displayed in the serps for the exact same page. The title and description were relevant to the site a number of years ago.
After a bit of poking around, it seems that the outdated results are coming from the DMOZ listing for the site.
I have just discovered the <meta name="robots" content="NOODP"> tag to resolve this issue. Once this tag has been implemented and Google is pulling the Title and description from the site, are we likely to see rise up the SERPs for our key words?
The site sells <widgets>. As well as standard <widgets>, the site sells <specialty widgets for anaimals>.
The DMOZ site listing is in "Top: Regional: Europe: United Kingdom: Business and Economy: Shopping: <Animals>: <Species>".
Is this likely to be affecting our position for <widget> searches. Should I even be concerning myself with this? If so how do I go about getting a category change?
[edited by: Webwork at 4:21 pm (utc) on July 7, 2009]
[edit reason] Please - No Specific Identifying Information [/edit]