Thanks for you kind words. Ofcourse I'm not saying it's impossible, just very difficult for a directory to work like a search engine or a brochure site.
Now there are some 'nice' directories on this web, but they won't get any offline media attention, as the X-Factor isn't there. Okay, that applies to any fresh, new business, and a directory with only general links to offer, is nothing special, and people get bored easily.
Er, how can I explain this - ok, take an ordinary advert say: 'Dave's Rotator Maker Gives you a Lift'
Simple and it links to a site, but it's only like all the other text links out there, it lacks that pulling power, and it's really not that special. What we want on the web is something that 'seperates' you from the rest.
Something original that says "We are #*$!XX brand, and this is what is special about us, and nobody else offers this"
And that is the basic reason why others will pick you over all the others. Got to be special, and if you can find that one thing that grabs their attention and gives punters that wow factor. And the wow factor beats all, I wouldn't lie to you.
The Million Dollar Homepage, had the wow factor, and the pulling power and thus got the media attention. This is the kind of thing that wins, it's a case of getting that great idea, combined with the media buzz. But that buzz has to end, and if you want to keep people's interest you have to keep thinking of those new ideas. Just like Google does, infact exactly like they do.
If I think of a new way to advertise something, some day that new way will become ineffective and maybe even cease to work at all. Then as an entrepruneur, I have to think of the next big idea to keep the interest going - ok, that's the very basics of this entire thing, but people will get bored and seek something better.
I hope I've explained ok.