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Sponsor Listing Upgrade: Available for $50/month
For the directory. Is it worth the $50/mo?
Hubie

5+ Year Member



 
Msg#: 3248821 posted 8:00 pm on Feb 10, 2007 (gmt 0)

How much "extra" traffic does this bring in? 50 a month sounds like a little. $600 a year sounnds like a lot. I'd like to know what others who have made the upgrade have to say...

 

Shawn Steele

10+ Year Member



 
Msg#: 3248821 posted 9:15 pm on Feb 14, 2007 (gmt 0)

Depends on the directory and your business model. Some business models can make millions of dollars off of one conversion, some less than a dollar. And I would ask yourself how much traffic you receive from the standard listing first. If it's a decent amount of traffic and your business model supports it, I would give it a try.

surfin2u

10+ Year Member



 
Msg#: 3248821 posted 9:00 pm on Feb 18, 2007 (gmt 0)

Advertising is a funny thing. I've learned that the only way to know whether an ad will work or not is to run it. If you try to judge how one ad will work based on how another worked, you risk getting it wrong and missing out on some great results.

If a cheap ad does well, then is an expensive ad from the same website/publication going to do much better? Maybe. Maybe not. There are so many factors and variables that may influence how well an ad works that trying to make predictions is very chancey.

It's a matter of reaching the right person at the right time with the right message. Just because one ad performed a certain way, you can't assume that a different ad, elsewhere, or at another time, will do better or worse.

Try it for long enough to give it time to work and come back and tell us what you learned.

incrediBILL

WebmasterWorld Administrator incredibill us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 3248821 posted 11:05 pm on Feb 21, 2007 (gmt 0)

Hmmm, are you on my site Hubie?

Define "upgrade", are you talking about a sponsored link that's above the fold or something else?

$50/month isn't a lot if you have the right ad for the right service on the right site.

On my site it's a heck of a lot cheaper than Google AdWords when you do the math as most of my advertisers are paying less than $0.05/click.

However, even if my traffic doesn't convert for them, it's still damn cheap branding.

[edited by: incrediBILL at 11:08 pm (utc) on Feb. 21, 2007]

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