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Business.com fee does not guarantee inclusion?
This should be written in Big Bold Letters
hairycoo




msg:3150516
 7:17 pm on Nov 8, 2006 (gmt 0)

I just submitted to business.com and after paying the fee I was given access to the FAQ where it says that paying the $199 fee "does not guarantee inclusion".

Nowhere on the ad product page (aka directory listing) or any page till after the checkout does it say anything about that. That to me is highly unprofessional!

Nor do they make obvious the link to editorial guidelines which are useful to increase chances of a successful submission.

Am I missing something? Should these things be dead obvious to me?

 

AjiNIMC




msg:3151170
 10:07 am on Nov 9, 2006 (gmt 0)

Is it worth $99 of traffic an year?

techblology




msg:3153985
 2:32 am on Nov 12, 2006 (gmt 0)

thanx for the heads up.
I was always weary of paying so much to get listed anywhere.

RichTC




msg:3154718
 2:05 am on Nov 13, 2006 (gmt 0)

You could look at this the other way around. If Business.com listed every site it would make the directory worthless.

The reason its a popular directory and one of quality imo is because they dont let every tom, dick or harry in. Likewise Yahoo directory.

In both cases you pay your fee for an editor to REVIEW your listing and nothing more. Neither guarantee you will be listed. Frankly i like it this way.

You pay your money and you are guaranteed that an editor will review it and decide if your site should or should not be included in what ever sector they decide is most relevent to your site (thats what you are paying for - a guaranteed Review).

This system is much better than directory sites giving free reviews where you dont know if an editor will ever get round to reviewing your site or if the editor only includes own or friends sites in which case its a waste of time.

The net has a massive selection of fee paying directory sites if you want guaranteed inclusion but business.com is not one of them

KenB




msg:3154808
 4:40 am on Nov 13, 2006 (gmt 0)

I'm sorry, but I won't pay any kind of non-refundable fee that doesn't guarantee inclusion. In my opinion, they if they don't want to include a site, they should refund their fee. They'd probably make more money in the long run as people like me would be more inclined to pay a listing fee. I won't pay to be listed in Yahoo for this reason.

Also, if I'm paying $300, I darn sure I want to know I get placed in the directory I deem is appropriate NOT what the editor de jour decides to place my site in.

hutcheson




msg:3155333
 6:35 pm on Nov 13, 2006 (gmt 0)

Well, that's the nice thing about individual choice. Directories choose what services to offer, and to whom. Surfers decide which directories to look at, and when. Webmasters choose what services to purchase and from whom.

There is no reason why any two people should be expected to make the same choice.

Which brings up the real questions:

(1) What attributes of a website make a business.com listing likely, or unlikely? Is that information adequately described at the authoritative source (business.com)? Can reasonable people really tell whether their sites are listable? Or are there additional practical tips people can mention here?

(2) For what kinds of (listable) website is the fee worth spending--from a ROI POV?

kaz




msg:3155342
 6:43 pm on Nov 13, 2006 (gmt 0)

B2B ONLY - if you pay and are not b2b you will no be listed and do not receive any money back. That's 1st criteria and I suspect the pitfall of most.

RichTC




msg:3155744
 12:41 am on Nov 14, 2006 (gmt 0)

<snip>I would have thought you <Hutcheson> would already know the answer to that question you pose due to your experience with DMOZ, but i will reply all the same in the name of light entertainment.

I think you would agree that most webmasters know if their site is one of quality or not and/or if it provides any added value on the net or not. If the webmaster has any doubts about being listed chances are they already know the site isnt good enough.

I genuinely believe that business.com have it right. They edit/ review sites without bias, they dont run or work on the sites they list or have any vested interest in any site. They are editors employed directly by business.com to do the editing job.

If the site is of quality, offers a useful resource on the net and is worth listing they include it. The webmaster having paid the fee for the editors time to review.

This business model has major advantages over free directory sites such as DMOZ.

For the webmaster, they know that:-
1. Having paid the review fee their site will be reviewed
2. If their site is of a high standard it will be included.
3. The webmaster is 100% confident of no bias in the review process
4. The webmaster can contact a real person at business.com and exchange emails and resolve any issues in an above board open manor

For the directory, they know that:-
1. The webmaster is serious they 100% believe in the quailty of their own site they submit.
2. They are not in-undated with spam, junk and unlistable sites that free directory sites get just because they are free
3. Editors valuable time is spent dealing with less junk and reviewing serious submissions only
4. The editors are paid wages to do the job hence work full time doing it and dont have major backlogs of sites to review.

In all, business.com imo is one of the top directory sites on the net next to Yahoo directory.

If webmasters want a fee paying directory that will guarantee inclusion there are plenty of them about - business.com isnt one of them.

If webmasters want free directory listings, again there are plenty of them about also - again, business.com isnt one of those either.

Finally, if webmasters want to be included in a quality directory that lists only quality sites due to the fact that it will reject those that dont meet the standard then they have to be prepared to stand up and be counted and pay the review fee. If they dont want to take the risk, there are plenty of alternative options on the net.

[edited by: Webwork at 11:45 am (utc) on Nov. 14, 2006]
[edit reason] WebmasterWorld TOS and Directory Forum Charter [/edit]

RichTC




msg:3155761
 1:06 am on Nov 14, 2006 (gmt 0)

<Snip>

The real questions:

(1) What attributes of a website make a business.com listing likely, or unlikely? Is that information adequately described at the authoritative source (business.com)? Can reasonable people really tell whether their sites are listable? Or are there additional practical tips people can mention here?

A. An authority site, one rich in content, lots of content about the subject matter, one that may be of interest to users, one that is at least as good as others within the sector if not better, one that is easy to navigate around, one that is easy to use and delivers what the user requires.

(2) For what kinds of (listable) website is the fee worth spending--from a ROI POV?

Any site that is of quality, that adds value to the net. $199 is not a lot of money to be in a directory of such quality. Its a business directory containing quality sites hence you know if a site is in it, the site has had a kind of seal of approval.

You get a great ROI because you get visitors that expect your site to be of quality because its listed and a webmaster will get far more back out of it in addition to the trafic it sends due to the brand awareness it can also bring a site just because its listed in the directory.

Also, you get a greater ROI than from a number of other directory sites due to it listing a lower number of sites due to it being selective, so features only the cream of the crop so to speak hence you get a better hit rate if your site is listed in it V other directory sites that contain zillions of sites most of which are junk.

[edited by: Webwork at 11:52 am (utc) on Nov. 14, 2006]
[edit reason] I'm waiting for stickies confirming that you are bossom buddies. If not then drop it. [/edit]

eventus




msg:3156096
 12:19 pm on Nov 14, 2006 (gmt 0)

Nothing wrong with this policy... It's self filtering. Only businesses that are serious about their web sites are likely to pay a listing fee. These sites are more likely to be professional and well developed. It also keeps out the riff-raff and undesirables.

$99 for business.com or $299 for Yahoo! isn't alot of money for a business to spend and frankly if you are unwilling or unable to pay then you likely shouldn't be listed in a directory like that any.

KenB




msg:3156185
 2:09 pm on Nov 14, 2006 (gmt 0)

Nothing wrong with this policy... It's self filtering. Only businesses that are serious about their web sites are likely to pay a listing fee. These sites are more likely to be professional and well developed. It also keeps out the riff-raff and undesirables.

I can see your point and merit in this. I agree it would act as a self filter.

$99 for business.com or $299 for Yahoo! isn't alot of money for a business to spend and frankly if you are unwilling or unable to pay then you likely shouldn't be listed in a directory like that any.

I totally disagree on this point, especially when it comes to Yahoo's directory. Not only is Yahoo's fee a lot of money, Yahoo's directory serves a completely different purpose than the Business.com directory. The Yahoo directory isn't just about business, it is about information.

Even at a generous average CPM of $5.00, a website would need to receive at least 60,000 page views per year per Yahoo listing just to pay the cost of the listing fee. I'm sorry, but I have several listings in the Yahoo directory from before the listing fees were introduced and my quite popular informational/content site does not generate 60,000 page views per year from the Yahoo directory. When you add to this cost the fact that there is a real risk submitted pages won't be listed in the ideal category if at all and the fact that the fee is not refundable, it makes Yahoo directory listings a very bad investment.

Even for my pure commerce sites for retail companies the Yahoo directory is an expensive advertising option in comparison to the ROI on other internet advertising options like Google AdWords.

Genie




msg:3156358
 4:39 pm on Nov 14, 2006 (gmt 0)

I was able to see the Common Questions pages without submitting a site. This page lists the criteria for inclusion: [business.com...]

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