Msg#: 4506746 posted 6:12 am on Oct 11, 2012 (gmt 0)
It depends on the purpose of the landing page. If they are all similar and they are just landing pages to track different ad campaigns and so forth, you can exclude them in robots.txt, make them noindex, and do not have any inbound links to the except from the campaign itself.
Msg#: 4506746 posted 6:26 am on Oct 11, 2012 (gmt 0)
These Landing pages are there to generate leads for a product/service using web forms.
I would not like to exclude the robots as we want the landing pages to appear in organic search as well.
Can we have these landing pages on an entirely different site with a different domain name (example .net extension of the same domain name)? The content on these landing pages would be 80% similar to each other. And by allowing robots to index these landing pages, they have a chance to appear in organic results as well.
Would this help in any way? Or is there a better way of doing this ?
Msg#: 4506746 posted 5:46 am on Oct 12, 2012 (gmt 0)
kinley, I don't want to be too rough on you, but I could paraphrase your question as follows: "Can we publish duplicate content, but not have it be seen as duplicate content?"
I think the answer is: it depends. You can spin it, you can change it and push the limits. But in general, most people I know who have landing/doorway pages optimized for visitors coming in from specific offers/keywords/etc are going to have landing pages as orphans (not linked from the main site), noindex, and excluded in robots.txt.
What I usually see is a few good content pages for organic, and then specific landing pages that are not in the SERPs that are for paid search landing pages.