Msg#: 4317473 posted 4:02 pm on May 25, 2011 (gmt 0)
A colleague and I were discussing this a couple of days ago, and I thought I'd put it up here to ask for any opinions. When you're writing content for a site working in H1 / keywords, is it better to be grammatically correct or to use more searched for exact terms? i.e. "mens red widgets" or "men's red widgets".