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Press Releases
Which ones are good to use.
fashezee

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4191132 posted 9:07 pm on Aug 23, 2010 (gmt 0)

Besides PRWeb; has anyone had success with other sites regarding Press Releases; such as express-press-release, etc...?

 

nicolebeckett



 
Msg#: 4191132 posted 10:47 pm on Aug 27, 2010 (gmt 0)

I've had some success with PR Log. It's a free service (which is always nice) that seems to offer the same stuff as the expensive guys.

SevenByThree



 
Msg#: 4191132 posted 8:01 am on Sep 2, 2010 (gmt 0)

It depends on what you need. For writing, SEO optimization, and general web distribution, I use TPI Freelance. I get good Google results from them and the price is good. When I need something a little more from distribution, I usually pay TPI to write the release and then cough up the money for eReleases to do the distribution. The price is a bit high with eReleases, but I get really great results from them.

fashezee

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4191132 posted 10:25 am on Sep 2, 2010 (gmt 0)

Thanks both for the info ~ much appreciated.
Does anyone use PrWeb?

SevenByThree



 
Msg#: 4191132 posted 6:05 pm on Sep 2, 2010 (gmt 0)

I've tried PRWeb three times. They get OK results and general decent web news feed results. You can also track some statistics, which is nice. They also have lots of neat bells and whistles. RSS feeds for news about you, etc.

That said, I wouldn't really recommend it. The editorial staff is very inconsistent and you depend on them for a rating that determines how much distribution they give you, *regardless of the money you spend*.

They are also a bit full of **it, which I didn't discover until after using their service. (I mean, more BS than just the super-hype they use the quality of their service.) From their site for their big package:
"Premium news outlets such as USA Today, NY Times, Washington Post and more through the Associated Press"

Notice "through the Associate Press". In other words, they just submit to the AP. One problem with that is that they are just submitting to a newsdesk along with a huge slushpile of other releases and news tips. If you actually want press notice you need to make sure your release is distributed through PR Newswire, Business Wire, or a similar big name tier 1 PR distribution service. That's where editors and reporters usually look at press releases.

Also, I paid for one release to be written with PRWeb. I was kind of disappointed. It was a little bit below what I get from TPIF, but it of course received the highest rating automatically from their editors. For paying $325, I was unhappy to receive something about or slightly below the quality I get for $50. It was way below what I've gotten for $250.

When I need a solid press release or just something a little extra, I use TPI Freelance. Their big package produces really excellent releases and the cheap releases are still very good. When I want to knock it out of the park with stellar copy, I give $300-500 to eReleases for the written release.

It's the same thing with distribution. If I just want to increase my online presence, I go with the small company. When I want to make a real online splash and get a chance at real news coverage, I go with the bigger options that give me PR newswire distribution.

PRWeb's visibility and glitter don't make up for its shortcomings and seedy sales pitch. It's basically a low end distribution and writing service with some shady practices pretending to be a lot more than it is in reality.

creative craig

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4191132 posted 6:11 pm on Sep 2, 2010 (gmt 0)

I use a one or two; my current favourite is Free Press Release and with their paid service have been able to generate quality traffic from some very specific releases.

pageoneresults

WebmasterWorld Senior Member pageoneresults us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4191132 posted 1:54 pm on Sep 15, 2010 (gmt 0)

The year is 2010. Press Releases used to be a viable option to distribute breaking news. I don't think that applies anymore. With the onset of Social Media, PR sites have become dinosaurs.

Confession: I've done one Press Release since 1995 through traditional outlets. All others have remained on site and are promoted through other channels, PR websites are definitely not one of them. Ever look at the stream of Press Releases hitting PRWeb? I'd say 98% of them are nothing but attempts at getting links. There's nothing newsworthy in most Press Releases these days, not from what I've seen.

Don't waste your money. If you have a solid Twitter following, you'll get much more bang for your buck Tweeting a link to your onsite Press Release.

PRWeb's visibility and glitter don't make up for its shortcomings and seedy sales pitch. It's basically a low end distribution and writing service with some shady practices pretending to be a lot more than it is in reality.


I'm going to agree with the above. I've seen this in action. I've even spoken to someone at PRWeb concerning their editorial quality or lack thereof.

sundaridevi



 
Msg#: 4191132 posted 12:20 pm on Nov 6, 2010 (gmt 0)

The year is 2010. Press Releases used to be a viable option to distribute breaking news. I don't think that applies anymore. With the onset of Social Media, PR sites have become dinosaurs.


PR Websites may not be too effective, but depending on what industry you are in, PR could be a MUST. Imagine releasing a film without PR or press releases. That means without any industry or Trade press. You might think, if you want Variety to write about you, just email them directly with your release. And you can, but newswires exist to do that for you. Films with multi-million dollar budgets may be an extreme example, but it helps to illustrate the role of serious PR.

A few years back we did a press release for a game via an online service that put us on the newswire. We were contacted by the top 30 major game review sites, newspapers, magazines, airline in-flight commercial producers and others. So it can give a lot of bang for the buck.

A Press Release is just a tool in your toolkit, but it may be your most powerful tool. Having said that, if your press release does not adhere to the industry standard format you will get very little attention at all, because it will be seen as an amateur attempt at getting links or a free article. In other words, when your press release is done in the same way that the majors do it, who get written up in national press every time they do a release, then you will get some attention, if only because your presentation tells them you are somebody that bears watching.

PureBlue



 
Msg#: 4191132 posted 11:29 am on Nov 25, 2010 (gmt 0)

I tried to use PR Web but had trouble with the payment procedure. I have also used PRFire and Response Source and am waiting on the results.

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