Msg#: 4148170 posted 3:03 pm on Jun 7, 2010 (gmt 0)
My ecommerce site offers many versions of basically the same product with different engraved designs. Each design is a separate product with it's own page. It will be easy to include some unique content regarding the design for each product, but should I also make the basic product description unique as well? Will my ranking possibly be negatively affected by using the same basic product description (with unique design descriptions)?
Msg#: 4148170 posted 3:28 pm on Jun 7, 2010 (gmt 0)
Certainly unique product descriptions would be a plus, but if you keep them the same maybe you could lead with the design description. Overall, you want to have as little overlap (from a percentage of content) standpoint as possible. This isn't difficult for article sites, but for ecommerce sites with similar SKUs it can be a challenge.