Msg#: 4111997 posted 10:19 am on Apr 23, 2010 (gmt 0)
I would go with "C"
The reason for this is even at this level, you have to think subconsciously how the brain is perceiving what it is doing. In using the word "buy" or "purchase" this is pointing towards "you are now about to spend money" and this gives people a chance to think about challenging that thought process and backing out.
If you use "Order" then this doesn't have the same impact. it is more subtle in what they are going to see on the next page. Hey, it might even be free! They don't know at that point (unless you post up prices).
However, it depends on the rest of the site as to which one I would choose - happy to have a look if you want to PM or post the link to the site here :)
Msg#: 4111997 posted 10:29 am on Apr 23, 2010 (gmt 0)
If you've set the stage correctly with the sales pitch (copy) actual prospect (most people will not buy for one reason or another) will perceive that the value of your product/service is higher than the paying price and as such will have no problem handing over money.
Thus, I'd use the stronger "buy" word as "order" can have other meanings and is a bit weaker.
Msg#: 4111997 posted 11:37 am on Apr 23, 2010 (gmt 0)
Obviously there are differing opinions, but the one that ultimately counts is those of your customers.
The only real way to determine what your buy buttons should say is by testing different versions. To settle on one because of our posts or because you believe your product to be fabulous (don't we all think our products are fabulous?) is only to somewhat fool yourself. Testing is key.