I worked my butt off for a month and a half to get conversions up from a lousy 0.60% to 1.30% I had to test headlines, background colors, openings, other colors and graphics etc etc.
But I did it! I was so excited! I could see the future!
Taxes were going to get paid, business was about to take off etc etc...
Then a week later, along came a competitor, and now my conversions are 0.50%
What The %$##$#!
I am so discouraged
I had no idea an adwords competitor could have such an effect on conversions!
oh well...back to the bottom of the barrel.