homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / WebmasterWorld / Content, Writing and Copyright
Forum Library, Charter, Moderators: not2easy

Content, Writing and Copyright Forum

Individual Product copy -- Unique versus Cookie-cutter
Should each product be unique?

5+ Year Member

Msg#: 3384293 posted 4:35 pm on Jul 2, 2007 (gmt 0)

We are having a bit of a debate here about our product copy.

We run a music website and we are getting ready to re-launch it as we have made many functionality improvements as well as overall site improvements for SEO purposes.

We have about 4500 products displayed on the site. The question has become do we write unique copy for each product or do we create a cookie-cutter script of sorts that simply has certain areas like artist name and the song listing that's unique?

For instance, the cookie-cutter copy for each product would say something like:

"This [CD (Compact Disc) or Cassette] features [Artist Name] singing these hit songs. The following song titles are included on this [CD (Compact Disc) or Cassette]

1. Song Title 1 (etc., etc.)"

We want to create a nice balance between a positive user experience and good SEO...but we're not sure which approach might be more detrimental or more helpful to that balance.




10+ Year Member

Msg#: 3384293 posted 5:01 pm on Jul 2, 2007 (gmt 0)


We've found that keeping the "core" information the same, and changing the name of the product, dimensions, color, etc. is sufficient. Most all individual product pages rank fine, and we have not had any dup content issues.

The only caveat I would add is that we start with a pure, found nowhere else description, then change the attributes; so that the core description is found only on our site.

Good Luck.

Global Options:
 top home search open messages active posts  

Home / Forums Index / WebmasterWorld / Content, Writing and Copyright
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved