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CamelCode text vs. correct grammar
CamelCode text vs. correct grammar
rumblepup




msg:3159154
 10:23 pm on Nov 16, 2006 (gmt 0)

I've often employed using Capital Letters in Print Marketing to Highlight Important words, and I've carried that thinking into writing content for the web.

After doing it for so many years building websites, I've come across a couple of articles that suggest that this might not be the best thing to do for SE crawl-ability. I can't site the article right now, because like a dummy I've lost the link, but I remember reading that well formed grammar is easier for the bots to follow, let alone the perception of your visitor.

Now, knowing that, Google, for instance, weighs the <strong> tag a little different than the <b> (bold) tag, so that tells me that the Goog does have some contextual considerations to go through.

I like Capitalizing Power Words, because in a sea of content, you can draw attention to certain terms, even though it's not grammatically correct.

What are your thoughts?

 

digitalghost




msg:3159165
 10:40 pm on Nov 16, 2006 (gmt 0)

Studly caps should be avoided. Use proper grammar. If you want to highlight certain passages use bold or strong, if you're quoting, use italics.

If there's one rule to abide by, it is users first, then search engines. If what you want to highlight is important to the users, chances are it is important to the search engines. Take a quick look at this page and tell me what text stands out...

rumblepup




msg:3159243
 11:35 pm on Nov 16, 2006 (gmt 0)

So I've been doing it wrong all this time. I stink. LOL

digitalghost




msg:3159323
 1:28 am on Nov 17, 2006 (gmt 0)

You weren't wrong, highlighting important text is a damn good idea, it's just that studly caps don't really stand out as much as bold text. The weight that any algo gives to bold text is minimal if any.

rumblepup




msg:3159655
 9:52 am on Nov 17, 2006 (gmt 0)

I will be reworking my content with this advise. Thank you.

tedster




msg:3162112
 4:59 am on Nov 20, 2006 (gmt 0)

I've come across a couple of articles that suggest that this might not be the best thing to do for SE crawl-ability.

Since you are remembering a crawlability (indexing?) issue, the articles were most likely talking about using CamelCase in file names - MyPage.asp and the like. The problems there can be many, it is best to stay all lower case.

rumblepup




msg:3162139
 5:59 am on Nov 20, 2006 (gmt 0)

Your probably right, however, I did feel that the articles did allude to the on page content.

When indexing is so important, we all want to take a look at any factor that will help.

Thank you for the help.

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