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|Italian Authorities To Investigate Alleged Fake Reviews On Trip Advisor|
| 9:24 am on May 21, 2014 (gmt 0)|
|Travel-rating service Trip Advisor is being investigated in Italy over concerns the site is not doing enough to prevent fake reviews. |
The Italian competition authority said it had had complaints from consumers and businesses about the website.
It has launched a separate investigation to see if agreements booking sites Expedia and Booking.com hold with hotels are preventing consumers from getting better deals.Italian Authorities To Investigate Alleged Fake Reviews On Trip Advisor [bbc.com]
The Italian competition authority will try to establish whether Trip Advisor has sufficient measures in place to detect reviews made by people who had not visited the place in question.
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