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Community Building and User Generated Content Forum

    
Providing incentives for member participation
Good or bad?
jmorgan




msg:4278577
 12:17 am on Mar 9, 2011 (gmt 0)

Is it a good idea to provide incentives for members to participate through the use of prizes or giveaways?

Does this have the reverse effect of dissuading from participating at all once the incentives run out (since they may feel a sense of entitlement to these incentives for participation after getting used to them)?

 

Leosghost




msg:4278592
 12:38 am on Mar 9, 2011 (gmt 0)

Depends entirely on the specific community and the demographic makeup of its members ..

rogerd




msg:4279802
 6:36 pm on Mar 10, 2011 (gmt 0)

I think mild incentives (titles, etc.) can be productive. The bigger the incentive, the more likely it is to motivate members to post junk. A prize that goes to a random choice where, say, people get one entry per post might be OK. I wouldn't think that there would be an ongoing expectation of more prizes, though chances are a few members would slow down after the contest.

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