rogerd
msg:4261886 | 9:00 pm on Feb 2, 2011 (gmt 0) |
eHow is already fighting for credibility. They have been banned by Blekko, and Google is looking at cracking down on content farms. Maybe they are trying to scale down some of the least useful content and also eliminate the overhead associated with managing their user community.
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cien
msg:4261923 | 10:29 pm on Feb 2, 2011 (gmt 0) |
They are turning their eyes towards Facebook in desperation for stable traffic in the future as they know Google is about to can their tail.
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maximillianos
msg:4262806 | 2:39 pm on Feb 4, 2011 (gmt 0) |
Good points. I think I would do the same thing in their shoes.
In fact I often consider doing more Fb integration for community functionality on my sites. Take away the overhead and perhaps drive more traffic from source other than search.
I just don't know how well a community converts over to Fb. I mean fb is for family and close friends. Online communities are often virtual friends who don't share real identities.
If WebmasterWorld went Fb for all commenting, would you join and participate as your real name? Furthermore, would you friend all your WebmasterWorld buddies on fb? That is an interesting question to consider.
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rogerd
msg:4263933 | 10:00 pm on Feb 7, 2011 (gmt 0) |
>>I just don't know how well a community converts over to Fb. I mean fb is for family and close friends. Online communities are often virtual friends who don't share real identities.
I agree, max. Most community environments aren't ready for the total transparency of everyone being visible.
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martinibuster
msg:4263988 | 11:33 pm on Feb 7, 2011 (gmt 0) |
That isn't much of a forum. It's a community for people who freelance for ehow. The community doesn't add anything to eHow, it's just an inefficient faq, easily replaced by a proper faq that answers common questions.
What's in it for eHow?
1.It lets them reduce overhead by replacing an inefficent FAQ with a real one.
2. This is purely speculative, but the move allows eHow to potentially grow their content contributors. Each of their current writers are connected to other people who are outside of the current eHow base. There is no better recommendation than that of your friends and relatives. This will expose the writing opportunities to more people, increasing the available supply with the corresponding decrease in the cost of articles.
No doubt eHow would love to move the cost of content as close to FREE as they can get.
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maximillianos
msg:4264483 | 1:39 am on Feb 9, 2011 (gmt 0) |
Not to mention the referral traffic from FB.
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Lapizuli
msg:4264506 | 3:40 am on Feb 9, 2011 (gmt 0) |
| No doubt eHow would love to move the cost of content as close to FREE as they can get. |
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They had free and they let it go, or actually changed the business model, presumably in order to better control quality. As I recall, before spring of last year, and for a period of two (three?) years, eHow had at least four sources of content that I know of:
- existing content inherited from previous ownership
- content created by write-for-hire folks through Demand Studios (now Demand Media Studios)
- content created by topic experts who were paid I don't know how, and
- how-to articles created by "community members" who are the people you see on the eHow forums.
The last group wrote for no up-front fee and were only paid royalties. These "free" articles were of variable quality. Demand Media ended the program last April, I think it was. Writers are still paid for existing content, and those who met quality standards were grandfathered into the Demand Media Studios stable, where they may still write the no-up-front-pay (i.e., "free") revenue sharing articles, this time under editorial control.
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wildbest
msg:4264525 | 6:40 am on Feb 9, 2011 (gmt 0) |
| In fact I often consider doing more Fb integration for community functionality on my sites. |
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I don't understand people that advertise FB on their own websites for free.
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maximillianos
msg:4264796 | 6:37 pm on Feb 9, 2011 (gmt 0) |
I don't think it is a question of free advertising. Nothing is free. You get something in return. :-)
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g1smd
msg:4264798 | 6:40 pm on Feb 9, 2011 (gmt 0) |
| If WebmasterWorld went Fb for all commenting... |
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...I'd be out of here like a shot.
I am not in favour of a "common login" for multiple services.
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