The Internet can be a fickle creature, but if there is one lesson that seems to consistently ring true itís this: donít alienate your core users.Itís a lesson that digg.com is learning the hard way. Having been a paragon of social bookmarking with over 40 million unique visitors a month at its peak, there has been a huge exodus of traffic thanks to an unpopular redesign which irritated a legion of faithful power users.
Since the end of August, traffic from UK Internet users to digg has declined by 34%. In the US, which is diggís primary market, visits have dropped by 26%.
Digg had a tough situation. Heavy users were dominating the content selection, frustrating newer or less committed users. Finding a path that would give newer users more power without alienating their old power users was clearly difficult.