Blippy, a social site focused on shopping, has pledged to take measures to avoid a repeat of the security failure that caused the credit card numbers of at least five users to appear in Google search results.
CEO and co-founder Ashvin Kumar apologized for the incident in his official blog on Monday. He also promised to revamp the site's security measures.
Kumar said he will hire a chief security officer and other staff to focus solely on the issue and will conduct regular security audits through third-party companies. He also pledged to invest in technology to filter out sensitive data.