Yahoo is apparently still going full-force with its Twitter competitor, Yahoo Meme. The company has now bought up the oh-so-clever domain name, Me.me, from the .ME domain registry, which is based in the country of Montenegro. No word on how much Yahoo paid.
Yahoo, however, calls the purchase “an essential component of our online branding strategy.” The buy may suggest that Yahoo is readying a wider roll-out of the service, which has not been advertised widely.
Interesting, though if they bought Twitter, too, they might have a better chance of making the thing work. Starting a social network from scratch isn't easy, though obviously Yahoo has plenty of users to try to convert.