Facebook Twice as Popular as Google in the Workplace
Business employees are visiting Facebook from the workplace more than any other internet site, including Google, Managed Security Services company Network Box discovered in a recent study.
The company looked at 13 billion URLs used by businesses in the first quarter of 2010 and found that 6.8% of all business Internet traffic goes to Facebook, which is double the amount of business traffic that goes to Google and nearly triple the amount that Yahoo! gets.
Is it visits, unique visitors, pageviews, hits, emails, length of visit, what?
It could well be the case, eg that Google was visited by more people while Facebook was visited more times per day, or for longer periods per visit. Which makes neither of the two more popular than the other.
To be popular, liking has to be part of it, not just traffic. Otherwise, highway queues would be highly popular.
The company looked at 13 billion URLs used by businesses
This quote suggests that this survey is really about "hits" which is a close to useless metric. Especially as the graphics rich Facebook user interface generates far more hits per pageview than the Google interface.