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Community Building and User Generated Content Forum

Instant Food Company in India using Facebook .
Driving sales and innovation with User Feedback

 7:45 am on Mar 24, 2010 (gmt 0)

We are using the social media for crowd sourcing and to track what are the next flavours to launch. This is a fundamental and paradigm shift in the marketing

This caught my eye. Interesting way to use user feedback to get free suggestions and opinions on localilized product launches.


Note to Mods.. Indian Express is a major news publication in India. It has nothing to do with me.



 2:46 pm on Apr 1, 2010 (gmt 0)

Interesting, Green_Grass. I think feedback of this kind is a better use of social media than trying to directly advertise/sell product. Far more interactive, and, well, social.


 4:57 am on Apr 4, 2010 (gmt 0)

Yeah, market research for new product launches can be a really expensive affair. Many small businesses and business with an inexpensve product may not even go for a proper market research option before launch. A lot of products in the local market are launched on the basis of very samll real world sampling or just 'gut' feel.. Facebook can offer an interesting alternative or as a supplement to traditional market research.

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