| Instant Food Company in India using Facebook .
Driving sales and innovation with User Feedback |
Green_Grass
msg:4103555 | 7:45 am on Mar 24, 2010 (gmt 0) |
We are using the social media for crowd sourcing and to track what are the next flavours to launch. This is a fundamental and paradigm shift in the marketing
philosophy
This caught my eye. Interesting way to use user feedback to get free suggestions and opinions on localilized product launches.
[expressindia.com...]
Note to Mods.. Indian Express is a major news publication in India. It has nothing to do with me.
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rogerd
msg:4108302 | 2:46 pm on Apr 1, 2010 (gmt 0) |
Interesting, Green_Grass. I think feedback of this kind is a better use of social media than trying to directly advertise/sell product. Far more interactive, and, well, social.
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Green_Grass
msg:4109647 | 4:57 am on Apr 4, 2010 (gmt 0) |
Yeah, market research for new product launches can be a really expensive affair. Many small businesses and business with an inexpensve product may not even go for a proper market research option before launch. A lot of products in the local market are launched on the basis of very samll real world sampling or just 'gut' feel.. Facebook can offer an interesting alternative or as a supplement to traditional market research.
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