| How to increase Sign-ups by 40%
Membership Sign-up |
longen
msg:4088405 | 2:44 pm on Feb 27, 2010 (gmt 0) |
An interesting article on Techcrunch today about an A/B test by Yahoo on a website's Registration page:
| Specifically, he wanted to know if this style of form actually encourages more people to sign up than the usual ... to do some A/B testing and, whaddya know?, it turns out the conversational fill-in-the-blanks form increased conversion by 25-40%. |
|
|
bill
msg:4089104 | 6:17 am on Mar 1, 2010 (gmt 0) |
I saw that article as well. It's surprising that the non-traditional form worked that much better.
|
martinibuster
msg:4089115 | 6:38 am on Mar 1, 2010 (gmt 0) |
The original blog post [lukew.com] the TechCrunch article is based on:
TechCrunch article [techcrunch.com]
|
|
|
