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Community Building and User Generated Content Forum

Social/Non Social monitoring tool

 6:25 pm on Dec 2, 2009 (gmt 0)

Our company is getting more and more public online. My boss wants me to start really monitoring the net more for whats being said about us. I am currently signed up to google updates and I get notifications whenever our company appears in a news article, blog etc..I was curious if there is a more thorough tool that I can use to monitor online activity by keywords.

Does anyone have any experience with any that they can suggest?




 6:35 pm on Dec 2, 2009 (gmt 0)

There are social network reputation management companies around that crawl forums to detect comments. But webmasters tend to block them as they have badly behaved spiders and no webmaster wants to share their bandwidth with companies who want to use it to decide whether to sue them.

Best approach in my view would be to search for your company name within quotes in the major search engines.


 6:38 pm on Dec 2, 2009 (gmt 0)

Ya, we dont want to hire a company to do it...yet. We want to try to keep it in house for a while. My boss wants me to basically come up with a plan and tell him how long its going to take me and if its overwhelming then we will outsource it at that time.

I currently use that technique. I guess I am just looking for something a little more automated to notify me so that I only have to pay attn to something when I get a notification instead of crawling all day to find things.


 7:27 pm on Dec 2, 2009 (gmt 0)

The thing to mention to your boss is you don't need to do it every day.

You can see who is linking to your site using Yahoo. Type in "linkdomain:example.com" and then select show inlinks except from this domain.

Server logs are valuable for what's happing right now. Get access to the logs for your website and look at referring sites. Those are the people who are linking to you - a look at the pages that are linking will show the sentiment.

Otherwise what you are doing seems sensible. It's difficult to automate, but there's no need. Sentiment doesn't tend to change in a week or a month, and all those things can be tackled in an hour or two.


 7:32 pm on Dec 2, 2009 (gmt 0)

What if someone is not linking to us though and we are just "mentioned". I guess I am looking more on a keyword level then a linking level.


 7:45 pm on Dec 2, 2009 (gmt 0)

One good way is to search "'Your Company Name' complaint" and "'Your Company Name' scam" and similar terms to find out if people are saying bad things about you.


 6:06 pm on Dec 3, 2009 (gmt 0)

If the company name is unique enough and isn't mentioned too often, a Google Alert is a good way to watch for mentions in blogs, on the Web, or News.

Of course, if it's a popular company some more organized method will be needed.


 6:09 pm on Dec 3, 2009 (gmt 0)

It is, our company has a trademarked name for a procedure. We basically renamed a procedure our company name lol. Google alerts it is then! Thank you!

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