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Facebook Moves To Take Action Against Deceptive Ads

 12:59 pm on Nov 6, 2009 (gmt 0)

Facebook Moves To Take Action Against Deceptive Ads [developers.facebook.com]
As part of an ongoing effort we've had underway to address the quality of third-party ads running inside applications, we wanted to offer some clarifications, reminders, and information on our actions.

First, deceptive ads are a widespread issue on the Web and one we fight aggressively. This battle is not new and its far from over. We faced stimulus scam ads on our own system earlier this year and pushed them off the site with rigorous enforcement. We did the same months later when deceptive ads from third-party ad networks appeared in applications. Were doing that again now as we see them appear in the form of offers.



 1:55 pm on Nov 6, 2009 (gmt 0)

About time.

But wouldn't that result in all their ads gone?

mister charlie

 3:09 pm on Nov 6, 2009 (gmt 0)

I wonder if this is in response to the article on TechCrunch from Nov 1 - How To Spam Facebook Like a Pro...


 3:19 pm on Nov 6, 2009 (gmt 0)

One category of deceptive ad I'm seeing is false geographic localization. The ad determines the location from the IP address, and then enhances the ad with text like, "YourCity Woman Loses 50 Lbs." Just about any ad can be "improved" in this way - the hot blonde in the dating ad happens to be from YourCity, the guy who makes $1211.43 a day online is down the street in YourCity, and so on.

These are so transparent as to be silly, but I wouldn't expect reputable sites to allow them. Surprisingly, plenty of big sites do.


 3:41 pm on Nov 6, 2009 (gmt 0)

Can't say I've seen any decent ads on FB.
Moreover they often use the wrong language. If you can't match geolocation to language: then don't bother with the geolocation, and use the language from the profile of the user (the one the user told you to use!)


 5:35 pm on Nov 6, 2009 (gmt 0)

I spent over $1,000 advertising with facebook and got over 2,000 clicks. Mind you I set very strict targeting. Not a single sale. We convert at about 8% on AdWords image ads via the content network and the targeting is not as good. if Facebook committing mass fraud? Has ANYONE gotten any results there?


 7:07 pm on Nov 6, 2009 (gmt 0)

Minimal conversions off FB. I've used only where there is a branding benefit beyond pure conversions.


 8:03 pm on Nov 6, 2009 (gmt 0)

People go to Facebook to chat and stalk people; they aren't there to buy anything. Facebookers are worth next to nothing when it comes to selling items.


 10:01 pm on Nov 6, 2009 (gmt 0)

Deceptive ads will never go away on sites like Facebook .. ever. There is just simply too much money to be had for Facebook to be rid of all of those irrelevant/spammy/deceptive ads.

Secondly, I would never run ad placement on sites like Facebook, simply because those who use the likes of Facebook are either trying to sell their own wares, or end users aren't at all interested in spending any money.

Facebook's attempt at public relations is pretty transparent in this regard. Deceptive advertising pays the rent, and Facebook knows it.

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