physics
msg:3994273 | 5:28 pm on Sep 23, 2009 (gmt 0) |
Do they need opt-in polls to tell them "measure consumer attitudes and purchase intent from display advertising that has appeared on the site."? Is it not true that people say one thing on a poll but then go do another?
Seems like they could get this information in a more direct way based on actual user interactions with the ads. A better approach might be to offer advertisers a JavaScript tracking code they could place on their page (similar to Google Analytics) to help them measure the actual effectiveness and conversion rate of ads. Then they could study that data in aggregate to gain a "better undertanding of how Web content and advertising affect consumer behavior."
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Copeland
msg:3994317 | 6:40 pm on Sep 23, 2009 (gmt 0) |
Facebook has a home page?
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signor_john
msg:3994509 | 11:09 pm on Sep 23, 2009 (gmt 0) |
Facebook has effectiveness? :-)
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Digmen1
msg:3994512 | 11:14 pm on Sep 23, 2009 (gmt 0) |
IT does have effectiveness ! its just that it costs too much per click to get a hit.
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AjiNIMC
msg:3994612 | 3:54 am on Sep 24, 2009 (gmt 0) |
Facebook works great for some businesses and more importantly, you get a crowd that is ready to participate in various activities. I think the user behaviour can help neilson get a lot of data for MR.
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JS_Harris
msg:3994782 | 8:35 am on Sep 24, 2009 (gmt 0) |
The second Nielson attempts to gain more traction for a brand a savy affiliate marketer is able to outrank the brand on keywords common to it. This isn't a problem, it's natural, brand marketing without taking SEO into consideration is a mistake imo.
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