MySpace today announced an agreement to acquire iLike, a leading social music discovery service. The acquisition brings together two companies who share a common vision revolving around social discovery and distribution of quality content.
“The iLike acquisition advances our relentless pursuit of innovation and the need to create new distributed social experiences in music and beyond,” said Owen Van Natta, Chief Executive Officer of MySpace. “We are deeply committed to bringing world class talent into all areas of the company and this acquisition demonstrates our focus on this objective.”
Msg#: 3975493 posted 2:26 pm on Aug 20, 2009 (gmt 0)
With Myspace the initial idea was for bands, musicians and people who enjoy music to have somewhere to hang out. When social media went mainstream, Myspace appealed to the masses, but it was an odd ball site, it didn't realy cater for anyone specificaly, and the music theme was still there, even although their mainly music fan userbase had been diluted.
I think Myspace have gone way to far to do a u-turn. Not sure if this is even a wise aquisition. The Myspace ballence sheet can't be looking to good even before this purchase.
Msg#: 3975493 posted 10:12 pm on Aug 20, 2009 (gmt 0)
Yeah "i" made a post many moons ago that I am really annoyed by all the "i" branding going on with non related companies using the same "i" as part of there own brand.
i as a musician have never used Myspace to advertise my music. i always thought that site was for people to get a free site and show off their personal life online and show off how many friends they have.
Desperate times going on for many online, that's what iThink.