In an unusually robust collaboration using Facebook Connect, the Huffington Post is launching a feature on Monday called “HuffPost Social News,” which lets readers create a personalized social networking-like news page on the Huffington Post itself.
While the Huffington Post had already been using Facebook Connect since January–which allows readers of the site to log in using their Facebook identity to interact, which is mostly used to leave comments–this use essentially takes Facebook Connect and puts it on steroids.
HuffPost Social News finds your Facebook friends who are also reading HuffPost and links you together on our site so you can dive deeper into the stories you like best
It has potential but this is the type of thing I prefer to avoid doing to my friends. From a business point of view i'm finding the old school "build followers in mass" approach to be less and less effective at generating revenue. A smaller and more motivated audience can provide the same revenue with less cost.