homepage Welcome to WebmasterWorld Guest from 174.129.76.87
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Home / Forums Index / WebmasterWorld / Community Building and User Generated Content
Forum Library, Charter, Moderators: rogerd

Community Building and User Generated Content Forum

This 32 message thread spans 2 pages: < < 32 ( 1 [2]     
Reputation Management Gone Bad: Company Fined For Faked Reviews
engine

WebmasterWorld Administrator engine us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month



 
Msg#: 3952888 posted 11:42 am on Jul 15, 2009 (gmt 0)

Reputation Management Gone Bad: Company Fined For Faked Reviews [nytimes.com]
Lifestyle Lift, a cosmetic surgery company, has reached a settlement with the State of New York over its attempts to fake positive consumer reviews on the Web, the New York attorney generalís office said Tuesday.

The company had ordered employees to pretend they were satisfied customers and write glowing reviews of its face-lift procedure on Web sites, according to the attorney generalís statement. Lifestyle Lift also created its own sites of face-lift reviews to appear as an independent sources.

One e-mail message, discovered by the attorney generalís office, told employees to ďdevote the day to doing more postings on the Web as a satisfied client.Ē

The company will pay $300,000 in penalties and costs to the state. It has also agreed to stop publishing anonymous reviews on Web sites in the voices of satisfied customers and to identify any content created by employees, the statement said.


 

Whitey

WebmasterWorld Senior Member whitey us a WebmasterWorld Top Contributor of All Time 5+ Year Member



 
Msg#: 3952888 posted 11:08 am on Jul 22, 2009 (gmt 0)

Who's really responsible , and who's benefiting from the resulting publicity :


TripAdvisor Warns of Hotels Posting Fake Reviews

[abcnews.go.com...]


ogletree

WebmasterWorld Senior Member ogletree us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3952888 posted 11:27 am on Jul 22, 2009 (gmt 0)

One down a zillion more to go. This problem is way to Rampant and most companies are not so stupid about it. The local market is full of this stuff. I find it funny when you see a list of local companies and most have zero reviews and the few that do have 5/5 with rave revies. This really means nothing other than show people how not to write fake reviews.

This 32 message thread spans 2 pages: < < 32 ( 1 [2]
Global Options:
 top home search open messages active posts  
 

Home / Forums Index / WebmasterWorld / Community Building and User Generated Content
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved