|I hate facefook, my wife loves it, so I'm neutral. |
Funniest (and deepest) truth to come out of this thread.
This "walled garden" approach, especially the keeping of your photos, makes them win customers now, but will cause severe burn in the future. Someone remembers AOL?
[edited by: Hugene at 8:12 pm (utc) on July 8, 2009]
|If current revenue is $500 million, surely "billions" isn't that big of a stretch considering their growth and user retention rates. |
I don't know much about facebook, but mathematically zero and a billion are equal distances from $500 million, though I'm guessing the zero end is a lot easier to get to.
I've always found the first $500 million is the toughest, the next few are easier. ;)
Reality will set in, MASS TRAFFIC NOW sounds great but doesn't deliver as well as targeted traffic can. I highly doubt anyone will ever say to themselves "Hmm, I think I want to buy some new skates, I'd better go check out the facebook ads".
This means that all facebook ads will be the kind that you don't want to click, the fluff etc.
As I have said on here before, I have sold more from Facebook Ads than I have from Google organic search or Google Adwords.
Admittedly its not much, but then I only set my daily budget at $1.00. (cost their cost per click is too high)
The reason most of you do not rate Facebook Ads is that they do not have the Google Adsense feature. Where you can make money just by showing other peoples ads.
I am a manufacturer and am therefore not into quick money making schemes like that. I just need to sell products and Facebook is great for that as it shows a pic of your product.
JS-Harris wrote -
|Reality will set in, MASS TRAFFIC NOW sounds great but doesn't deliver as well as targeted traffic can. I highly doubt anyone will ever say to themselves "Hmm, I think I want to buy some new skates, I'd better go check out the facebook ads". |
No but have you not heard of impulse buying ? Someone may be writing to some of their friends on Facebook and see one ad for some nice shiny new skates and say "Oh I need some new skates I'll check this add out !"
I have heard of impulse buying, who hasn't.
Impulse buying can be a powerful thing but ad blindness on social sites, where people go to do things besides research or buy an item/service, is staggering (hence expensive for advertisers who need conversions).
Someone using a search engine and landing on my webpage for their exact search term is much more likely to buy the item I'm writing about or selling. The difference is night and day.
There are two ways to go.
#1 - get mass traffic and try to monetize it
#2 - get highly converting pages that do not require mass traffic to turn a profit.
#1 is over-rated according to the tax documents of companies like Facebook and Youtube and unless I missed it the OP said nothing about solving the problem. I don't buy into predictions.
Sounds like Andreessen is going for a pump and dump. It looks like they are following in MySpace's footsteps and he's trying to get his chestnuts out of the fire.
The thing with Facebook (and Google) for me (as a small online retailer) is that the cost of clicks is just too far. Companies are bidding far too much for clicks (imho). So there is only a limited number of companies willing to spend money on non paying clicks so this will be the limiting factor for Facebook.
They need to come up with more ads for cheaper. One day the bigger companies will realise they are paying way to much per click.
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