The one place, though, where your identity wasn't reflected was in the Web address for your profile or the Facebook Pages you administer. The URL was just a randomly assigned number like "id=592952074." That soon will change.
We're planning to offer Facebook usernames to make it easier for people to find and connect with you. When your friends, family members or co-workers visit your profile or Pages on Facebook, they will be able to enter your username as part of the URL in their browser. This way people will have an easy-to-remember way to find you. We expect to offer even more ways to use your Facebook username in the future.
Starting at 12:01 a.m. EDT on Saturday, June 13, you'll be able to choose a username on a first-come, first-serve basis for your profile and the Facebook Pages that you administer by visiting www.facebook.com/username/. You'll also see a notice on your home page with instructions for obtaining your username at that time.
I was able to get a couple of great vanity url's during the land rush. These are very general terms which no one could claim copyrights on. I'm curious as to whether anyone thinks they will be worth $ down the road. I've been to the site that sells/buys social accounts and have not seen one FB vanity sell. I assume this is because no one really knows what their worth could be.
With FB growing over the next few years I would think eventually they would be worth something right?