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google granted patent to rank personalized searches based on bookmarks
google's been @ this social bookmarking for a while
nealrodriguez

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3908916 posted 8:13 pm on May 7, 2009 (gmt 0)

this is definitely one of my favorite patents - for one, it was easy for me to understand; it appears google had planned on ranking results based on what people were bookmarking online before filing this thing in '03.

The search engine may utilize ratings or annotations associated with the previously identified uniform resource locator to locate and sort results.

Methods and systems for personalized network searching [patft.uspto.gov]

social g also included that the algo would rank documents based on peripheral variables associated with bookmarks:

8. The method of claim 1, wherein the personalized search object comprises a plurality of bookmarks.

9. The method of claim 1, wherein the personalized search object comprises an annotation.

10. The method of claim 1, wherein the personalized search object comprises a rating.

ratings that could include upvotes you see next to result snippets; diggs; stumbles; comments; reviews...

they even allowed for a feature to identify people in your network;

An embodiment of the present invention may comprise features to facilitate community building. For example, in one embodiment, the uniform resource locator comprises a community bookmark. The bookmark may be shared by a set of users or may be transmitted by one user and received by another. The second user can then perform personalized queries that are based, at least in part, on the shared bookmark. In another embodiment, a cluster of users is identified based at least in part on the bookmarks and annotations that they have previously identified.

more specifically, i am thinking about crawling social media profiles and links shared on those profiles, to which you link on your google profiles, maybe even gmail and gchat; and of course sites you join on google friend connect; and what you share through google and google reader. and once they identify your twitter hyperlinked idiosyncrosies, they could then discover those of your followers and rank documents based on what everyone loves... or loves to spam ;)

and ultimately distinguishing what one and one's followers and friends truly love and love to spam, is the feature measuring your 'linger time:'

For example, in one embodiment, the implicit measure comprises the linger time. In other words, if a user spends a great deal of time on a site, it is identified as a bookmark for later personalized searches. In other embodiments, the implicit measure may comprise at least one of the quantity of repeat visits to the site or the quantity of click-throughs on the site. In one embodiment, temporal decay of ratings may be utilized so that unused or rarely used bookmarks, whether explicitly marked or implicitly marked, become unmarked over time. Other implicit measures include printing the page, saving the page, and the amount of scrolling performed on the page.

this eliminates ranking 'personalized search objects' that show a lot of support based on reciprocal voting and rings, which vote and close; so keep those pages open for a few hours to show your support!

i never knew tinyurl was out in '03

Record created on 27-Jan-2002

[edited by: rogerd at 3:20 pm (utc) on May 14, 2009]

 

nealrodriguez

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3908916 posted 2:36 pm on May 8, 2009 (gmt 0)

if they can classify all of these users' interests, dob, and other demographic and possibly psychograhpic data, they would have a comprehensive data set advertisers can show off in products like the google ad planner -

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- and thus show a return on investment on all these "free" thingamajigs. it's a google world, baby! breathe deeply!

JS_Harris

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3908916 posted 10:08 pm on May 8, 2009 (gmt 0)

Social network bookmarks within easy reach of your content pages is a must I guess but people never really used those.

nealrodriguez

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3908916 posted 10:24 pm on May 9, 2009 (gmt 0)

but people never really used those.

the ideal situation would be to post links to targeted bookmarking sites in which your content may attract votes and provoke a response.

OddDog

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3908916 posted 9:34 am on May 11, 2009 (gmt 0)

It seems that the ad planner will start to take a step forward with this.

nealrodriguez

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3908916 posted 2:50 pm on May 11, 2009 (gmt 0)

It seems that the ad planner will start to take a step forward with this.

with this and roi data that allows google analytics to record how much revenue a site is generating...

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nealrodriguez

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3908916 posted 5:32 pm on May 11, 2009 (gmt 0)

the use of the new google friend connect gadgets designed to increase engagement on participating sites, i am sure, will serve as a major reference when scoring the quality of a site to rank it on personalized queries:

google friend connects launches more gadgets to engage your visitors
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2clean

5+ Year Member



 
Msg#: 3908916 posted 11:01 am on May 12, 2009 (gmt 0)

G really wants to hold its own social data and not use providers that they have to wearily assign "Trust" to at the moment. It also needs to find a way to make it ever harder to skew the algo, which they are failing at the moment to sort.

Even .0001% of the Total global internet population's bookmarks favourited would be enough to clean up the listings, so this is a good strategy.

nealrodriguez

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3908916 posted 3:02 pm on May 12, 2009 (gmt 0)

G really wants to hold its own social data and not use providers that they have to wearily assign "Trust" to at the moment.

i think they've got a good idea as to which sites to assign trust. many of the blossoming social media platforms drive thousands of visitors to sites on a daily basis, and based on all the recent patents, the g algo is aggressively moving more towards ranking sites based on the amount of traffic that is being driven to them.

jojy

5+ Year Member



 
Msg#: 3908916 posted 3:16 pm on May 12, 2009 (gmt 0)

get ready for spam bookmarking.. if they really planned to rank search results by booking

nealrodriguez

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3908916 posted 3:24 pm on May 12, 2009 (gmt 0)

get ready for spam bookmarking

and ultimately distinguishing what one and one's followers and friends truly love and love to spam, is the feature measuring your 'linger time:'

For example, in one embodiment, the implicit measure comprises the linger time. In other words, if a user spends a great deal of time on a site, it is identified as a bookmark for later personalized searches. In other embodiments, the implicit measure may comprise at least one of the quantity of repeat visits to the site or the quantity of click-throughs on the site. In one embodiment, temporal decay of ratings may be utilized so that unused or rarely used bookmarks, whether explicitly marked or implicitly marked, become unmarked over time. Other implicit measures include printing the page, saving the page, and the amount of scrolling performed on the page.

knowing my way around the major social media platforms, i have seen people find a way around everything; but that is going to require some more elbow grease.

nealrodriguez

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3908916 posted 3:07 pm on May 14, 2009 (gmt 0)

you are seeing this invention's implementation through google's launch of rich snippets

Pros and Cons of Rich Snippets and Microformats
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