Where celebrities go, fans follow. The truism applies as much in social media as in the real world, David Karp noticed after famous artists began using his blogging service Tumblr. As a result, encouraging celebrities to set up accounts on the site has become "absolutely part of our road map and our business plan," Karp says. In fact, he recently hired a full-time employee to help high-profile users design and manage their blogs.
i know i have been able to reach people somewhat high in the food chain - tv stars and a few high profile money guys - by getting them exposure on the internet.
Oprah launching her first tweet to a national audience was huge for Twitter. (Even if she had caps lock on.)
The interesting thing will be to see if these celeb converts actually stick around.
Still, social sites like Twitter live or die by the "network effect" - if nobody you know uses a service, you won't either. These users may be casual, but if they build the network they could end up creating a winner.
True, adding a celebrity or high profile person in your niche to your site brings many followers and adds authentication to your site. I once ran a beauty pageant site that was doing okay but not as I had hoped. Then one day i decided to call a well respected coach and got her to join my site yada yada. Thinks were looking up for ole scooty as her followers joined and the site cam alive.
Then one day she called me and said she couldn't continue on the unless I got rid of one other coach that basically helped me start the site. We'll I wasn't going to do that. so she left, her followers left, and the site went down the toilet.