As the popular social networking site has increasingly focused its attention on global expansion and increased penetration across countries and regions, the site has catapulted to the #6 ranked Web property worldwide with 275 million visitors in February, a 175-percent increase versus year ago. One of the global regions that best illustrates Facebook’s growth is Europe, where the site has seen a 314-percent increase to nearly 100 million visitors.
“Facebook has very quickly taken a leading position across most of the European social networking market despite having a strong foothold in just a few European countries one year ago,” said Mike Read, comScore Managing Director of Europe. “Over the course of the past year, it has climbed the rankings in virtually every market and taken over the top position in several. Most recently, Facebook grabbed the top position in Spain after nipping at the heels of a leading local player for the past several months.”