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Who Says Everything Has to Be Monetized?
what can we learn from twitter's absent business model?
nealrodriguez




msg:3882605
 5:43 pm on Mar 31, 2009 (gmt 0)

But monetization plan or not, the biggest story for marketers is the popularity Twitter has already amassed among a handful of pioneering brands that are using it for everything from promotional vehicle to customer-service platform to media-relations tool.

adage [adage.com]

if i am correct, google did the same thing and blew up after adwords. so is it viable to build and build and build a following then finally pop the rabbit out of the hat once the target market shows up? in twitter's case jetblue, zappos, and every other company that have saved money by handling customer service issues on the big TWIT; those pro accounts can expand functionality such as google widened advertisers' reaches with sponsored results.

thoughts?

 

rogerd




msg:3886856
 2:25 am on Apr 7, 2009 (gmt 0)

In the short term, no monetization model is fine. If Twitter can hit critical mass and become indispensible to users, then their monetization options increase. In the long run, though, free for users may still be a good model but some kind of monetization will have to happen.

JS_Harris




msg:3896778
 6:12 am on Apr 21, 2009 (gmt 0)

Twitter's worth is increasing daily right now. They may not have any cash flow but the value is rising anyway.

If they can brainstorm a way to monetize it effectively I will be impressed. In my opinion Twitter seems like it would be best monetized by becoming a feature of another major application like Facebook. I think Twitter may grow right past where it can be sold to anyone but Google or Microsoft at this rate.

trillianjedi




msg:3896815
 8:03 am on Apr 21, 2009 (gmt 0)

is it viable to build and build and build a following then finally pop the rabbit out of the hat

That's the typical start up strategy.

I don't believe that Twitter have the rabbit yet though - if they did have, they were in a position to pull it out the hat a while ago.

nealrodriguez




msg:3897034
 2:40 pm on Apr 21, 2009 (gmt 0)

I don't believe that Twitter have the rabbit yet though - if they did have, they were in a position to pull it out the hat a while ago.

right; but i am sure they have had a number of ideas that turned into free-throw practice to the trash bin. regardless of what they choose to do, Adam wont be re-created. my guess is that they are buying as much time as possible and just waiting for the money people to zip the change sack and start ringing the phones for a return.

@ what point do you decide? i know they've got options. even if a few of us sat @ a round table we could come up with a good way to get consumers to put their money where their twit is.

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