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Mobile Use of Social Networks Triples to 10%
rogerd




msg:3813373
 3:01 pm on Dec 23, 2008 (gmt 0)

One more indicator that mobile is getting ever more important:

9.6% of mobile users were connecting to a social network as of October 2008, compared to 3.4% in September 2007. The rapid growth is due in part to the small base of people who are social networking on mobile.

By 2012, eMarketer projects that more than 800 million users worldwide will participate in social networks via their mobile device, up from 82 million in 2007.

MediaPostNews [mediapost.com]

 

pageoneresults




msg:3813384
 3:20 pm on Dec 23, 2008 (gmt 0)

The research results were based on online surveys completed by 512 U.S. mobile subscribers ages 18 and over.

I really want to know the breakdown of the age group. 18 and over doesn't give me much to go on.

I can tell you that my own experiences browsing the mobile web were less than satisfactory. I see a lot of catching up to do from the standpoint of serving web content for mobile devices. Most of the sites I visited on my mobile failed somewhat miserably and about the only thing I could do was browse.

I've since canned my mobile phone for anything other than telephone calls. My eyes are not what they used to be. I haven't succumbed to contacts yet. Even then, mobile displays are way too small to do anything other than browse. That is just my opinion though and I'm surrounded by the mobile crowd. Bunch of geeks if you ask me...

Jitterbug here I come. In the interim, my new Juke is serving its purpose which is for telephone calls only and maybe some tunes every now and then. ;)

Ever try using one of those Social Media sites that weighs in over 500k per page? It is not a pleasant experience! And most of them seem to love that 500k+ page size.

skipfactor




msg:3813386
 3:25 pm on Dec 23, 2008 (gmt 0)

>>mobile is getting ever more important

When a passenger from the crashed plane in Denver rolls off of the escape chute and tweets about it while he watches the plane burn...well that's a scoop you probably couldn't make with a laptop because you hopefully left it on the plane.

TriExpert




msg:3813402
 3:52 pm on Dec 23, 2008 (gmt 0)

As @skipfactor hints, SMS offers useful lightweight connectivity to Twitter and a number of other social networks. Heck, using TwitPic you can publish to the web a photo taken with your cell phone.

It's not JUST about the browser...

rj87uk




msg:3813461
 5:16 pm on Dec 23, 2008 (gmt 0)

I started using a Social Networking website with my mobile phone this weekend as my new house doesn't have the internet yet - It is pretty cool I must admit.

celerityfm




msg:3813590
 8:33 pm on Dec 23, 2008 (gmt 0)

I can say that my personal use of facebook probably more than tripled after I got the facebook app for my iPhone- in fact, that's really the only way I USE facebook these days. The PC is just too bulky an interface for lightweight social interactions.

I use facebook to keep track of what my friends are doing and to share what I'm doing- my iPhone's always in my pocket, with the facebook app I can snap a pic, tag whoever's in it and share it with the world- or just update my status and browse my news feed.

It's only going to grow from here- I'm excited to see where it goes!

ispy




msg:3813726
 1:17 am on Dec 24, 2008 (gmt 0)

I use facebook to keep track of what my friends are doing and to share what I'm doing - my iPhone's always in my pocket

?

Habtom




msg:3813842
 7:10 am on Dec 24, 2008 (gmt 0)

?

I guess and do hope that one of the questions in that question mark is this:

Do we really need to keep track of what friends are doing on minute to minute basis?

JS_Harris




msg:3813853
 8:46 am on Dec 24, 2008 (gmt 0)

Wow, that sounds impressive doesn't it? I'd be impressed were it not for the fact that I was standing in line at the movies this past weekend and counted no less than 8 kids having their own cell phones.

I agree that the number is growing but a large part of the growth has to be due to the fact that a lot of people (kids) who enjoy MySpace like sites are getting their own phones to be "just like everyone else".

One of those kids couldn't have been older than 8 so from a marketing standpoint the increase means little in the way of increased earning potential... until 8 year olds get credit cards too.

mack




msg:3813955
 2:33 pm on Dec 24, 2008 (gmt 0)

One major factor regardign this may be the phone networks themselfes. They are keen for users to access the web, by doign this they either sell kb's or get customers to take on data plans.

Many network providers have entered into agreements with social media/network sites that make it very easy for users to access their content. In many cases the site in question may be an icon within the phones user interface. Not only is this good for the market by pushing users towards it, it is also very lucrative for the phone companies.

Mack.

rogerd




msg:3813957
 2:43 pm on Dec 24, 2008 (gmt 0)

>>until 8 year olds get credit cards

8 year olds wield considerable purchasing power via their parents.

StoutFiles




msg:3814222
 8:06 am on Dec 25, 2008 (gmt 0)

I use facebook to keep track of what my friends are doing and to share what I'm doing- my iPhone's always in my pocket, with the facebook app I can snap a pic, tag whoever's in it and share it with the world- or just update my status and browse my news feed.

It's only going to grow from here- I'm excited to see where it goes!

I'm depressed to see how creepy the future will be. I have a Facebook but I could care less what everyone's doing and I'm not so full of myself to share what I'm doing 24/7. It's nice for contact info...in case someone needs to get a hold of me. Other than that, no thanks.

Quadrille




msg:3814236
 8:58 am on Dec 25, 2008 (gmt 0)

The research results were based on online surveys completed by 512 U.S. mobile subscribers ages 18 and over.

I really want to know the breakdown of the age group. 18 and over doesn't give me much to go on.

They are making outrageous claims for such a tiny sample; subdivide it any more, and you'd almost be able to say "53 people in the 25-34 age group may or may not have accessed MyFace / SpaceBook / MyBook / FaceSpace / Whatever, via their mobiles" ;)

Musicarl




msg:3814735
 11:18 pm on Dec 26, 2008 (gmt 0)

The mobile web is a big deal for many sites: a major sports website gets more views on the weekend to its mobile site than to its wide.

But for those of us who don't have go-to sites for scores or stock quotes or social media, what do we do about the mobile web? Our solution was to build a scaled-down mobile version of our content site and parse the user agent to send the appropriate users that way. It hasn't gone so well, as we've had to deal with duplicate content issues, and most people are now using devices that prefer the wide version of sites like ours. Revenue on the mobile site is a pittance.

The smart money seems to be abandoning little phones and building iPhone Apps, which is probably our next step. Would like to hear how you guys are handling this.

ken_b




msg:3814739
 11:41 pm on Dec 26, 2008 (gmt 0)

>> projects that more than 800 million users worldwide <<

That's what... nearly 1 out of every 8 people alive today?

Seems high to me.

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