Msg#: 3783964 posted 10:58 pm on Nov 12, 2008 (gmt 0)
Obviously, making it easy to submit reviews is one key step.
The most likely reviewers are those who have purchased the product from you. These buyers might also be flagged as a "verified buyer" in your review system. I'd suggest contacting them by email
I recently bought a piece of consumer electronics gear and the vendor offered me a reward ($25 coupon or gift certificate, I think). That's expensive, but it might be a good way to start seeding new reviews.