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Community Building and User Generated Content Forum

What drives quality product reviews onto a product site

 9:19 am on Nov 11, 2008 (gmt 0)

Does anyone know of any information sources and links , or have good experience that can describe the best methods to drive 1000's of quality product reviews from zero reviews ?

Assume the products are well branded and the site has good traffic & conversions.

What are the best tried and tested methods ?



 10:58 pm on Nov 12, 2008 (gmt 0)

Obviously, making it easy to submit reviews is one key step.

The most likely reviewers are those who have purchased the product from you. These buyers might also be flagged as a "verified buyer" in your review system. I'd suggest contacting them by email

I recently bought a piece of consumer electronics gear and the vendor offered me a reward ($25 coupon or gift certificate, I think). That's expensive, but it might be a good way to start seeding new reviews.


 4:00 am on Nov 18, 2008 (gmt 0)

What are the "known" & metric ranges for UGC across these two categories [ previous customers and general useage ], and is there a realistic limit to what will convert into comments ?

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