| Author Peter Bradwell said that while companies were using specific systems to share information, online social networking sites could also play a role, helping with productivity, innovation and democratic working. "Bans on Facebook or YouTube are in any case almost impossible to enforce; firms may as well try to put a time limit on the numbers of minutes allowed each day for gossiping," he wrote. "The answer is not to close down staff access to social network platforms, nor is it investing blindly in collaborative platforms. "Rather, we argue that we need to understand how, once we accept the implications of social networks, we can manage the new challenges and trade-offs."
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