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Community Building and User Generated Content Forum

    
Forum Posts affecting ads on site
Explicit Ads on site
MomBear




msg:3625661
 4:25 am on Apr 13, 2008 (gmt 0)

Sorry if this is posted in the wrong forum... not sure where to put this.

On our website one of our posters posted a thread with some pictures showing inappropriate content for a family site. My question is does this effect the ads that are running on our site? We have been getting ads, which are embedded throughout our forums and in between posts, with inappropriate ads, etc. The owner told me it doesn't affect the ads, but I feel it does. What is your opinon on this?

Thank you!

[edited by: engine at 7:43 am (utc) on April 13, 2008]
[edit reason] specifics removed [/edit]

 

simey




msg:3625697
 5:58 am on Apr 13, 2008 (gmt 0)

If you are using a contextual ad service, i.e. yahoo or google, the text that accompanies those pictures could cause different ads to show.

Marcia




msg:3625705
 7:08 am on Apr 13, 2008 (gmt 0)

Simple: DELETE

If threads or posts or images or links or even mention of URLS are inappropriate, then remove them altogether and notify the poster. If the party repeats doing it, put them on pre-moderation if the software allows for it, or remove their posting rights altogether if need be.

It'll affect contextual advertising as well as violate a lot of affiliate agreements, and you'll also hit adult filters in search.

Not a good thing at all for any of them, as well as possible issues related to age of visitors without proper disclosure and screening.

The owner told me it doesn't but I feel it does. What is your opinon on this.

The owner is 100% wrong, and that poster is gaming you. Their whole post history needs to be checked out, as well as for others participating and/or contributing to the off-topic, inappropriate subject matter discussions.

[edited by: Marcia at 7:23 am (utc) on April 13, 2008]

MomBear




msg:3625715
 7:28 am on Apr 13, 2008 (gmt 0)

Thank you for your answers. I sent the owner of the site this information and I'm sure he'll appreciate it.

Thank you again!

topr8




msg:3625721
 7:41 am on Apr 13, 2008 (gmt 0)

the pictures are of no consequence to a contextual ads service, although the accompanying text is.

however google doesn't supply adult ads in its program, although it would provide dating ads.

Marcia




msg:3625772
 10:52 am on Apr 13, 2008 (gmt 0)

Usually if there are tacky photos there's some kind of related text and also, when images are indexed (for image search) the page the image appears on may come up with the search, but so will the URL of the site the image is hot-linked from. So right off, there's a connectivity established with a tacky site - if it's being hot-linked.

That's even the case with affiliate links, where it can be reasonably certain that certain attributes of image files are being used as relevancy factors. You can optimize for image search and it doesn't take a whole lot.

piatkow




msg:3647910
 2:57 pm on May 12, 2008 (gmt 0)

If it is an externally hosted "free" forum then the service provider manages the advertising and you will probably get gambling or dating ads. If such ads are inappropriate for the target demographic (children, churches etc) then the only real option is to pay for an ad free service or run the forum off your own server.

Marcia




msg:3648364
 11:23 pm on May 12, 2008 (gmt 0)

>>If it is an externally hosted "free" forum then the service provider manages the advertising

In such a case (which this probably isn't), questionable photos might also violate the TOS of the service provider, who may not appreciate their service or their revenue being compromised by questionable content. That could mean being booted off the service and being shut down altogether.

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