I was checking Google Webmaster Tools today for keyword occurrences and even though my top target keywords are pretty high, so are other keywords. My question is, does Google want me to tip the scale greatly in favor of the keyword I want to rank for?
In other words, if I am trying to rank for "fake widgets" and 80% of the site is about fake widgets and buying fake widgets... but I recently started to want to rank for "fake stuff" too and now 20% of my content is about fake stuff and buying fake stuff, does the "fake stuff" occurrences, somehow diminish the overall weight of "fake widgets" and hurt my chances from ranking?
The problem with most SEO checks is that checks pages on a side-by-side basis. So, it will scan my homepage or about us page but it is not viewing the overall site for one keyword phrase against another.
I ask because I have three sites, all targeting the same #1 keyword. One site ranks on page #1, the other two... page #6 or #7. A lot of the drop has to do with toxic links which have been removed, but what has stayed the same - even since Google changes - is the sites which have dropped are not 100% focused on the main target keyword and 20% of the site tries to market other services. With the site that ranks #1 is 100% devoted to the top keyword or at least 95%.
Would I be wise to remove the products which do not relate to another site and keep my sites focused on one particular keyword overall... with the exception of similar long tail keywords like "buying fake widgets" "best fake widgets", "where can i get fake widgets" etc?