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Are link titles important?

 3:40 am on Jan 21, 2014 (gmt 0)

The question mainly refers to titles on links pointing to internal pages on your own site? Such as an article titled "Hot parts for 2013 Mustang" for a blog about custom cart parts. What if you are referencing an old article in your current article, by stating something like:

Last year, I put out a list of the hottest Mustang parts for 2012 and got some great feedback ...

What if "put out a list" is linked to "/hot-mustang-parts-2012.html", an old article you did a year before. Do you need a link title for "put out a list" because the url does not relate directly to the page where it is going? In other words, "put out a list" has no relation to the page people are being sent to, other than it is a "list". Should there be a title like, "see a list of hot 2012 mustang parts here"?

In other words:

Last year, I <a title="see a list of hot 2012 mustang car parts here" href="/hot-mustang-parts-2012.html">put out a list</a> of the hottest Mustang parts for 2013 and got some great feedback ...

I ask because I been studying a lot of sites like CNN and realize that they never use title tags. For instance, they had an article about two state officials in deep water. So, the article has a link titled "traffic jams" pointing to a cnn political blog post. Yet, the actual source code of the original article does not have a title or alt in the url labeled as "traffic jam". I also noticed the same with Yahoo too.

It's my understanding that the real rule of thumb is not to have any keyword terms in the article pointing to other internal pages or external sites? In other words if the focus keyword of an article is "2013 Mustang Parts", you don't want the term in the article labeled "2013 Mustang Parts" pointing to another site because that makes for a backlink that helps the site your pointing to with that keyword but ultimately hurts your own site for that same keyword?

BUT if in the same article, you have:

Out of all the mustangs released by Ford in 2013, my favorite was the Boss 302... v8 muscle car of my dreams! ...

What if "boss 302" links to a post at "/mustang2012-boss.html"? Because "boss 302" does not relate to the focus keyword, there is zero harm there, right? If anything the internal link helps as long as the content on "/mustang2012-boss.html" relates by mustangs, etc?



 5:33 am on Jan 21, 2014 (gmt 0)

Sometimes I think we over think things. Or over do them. A link that gets the real juice is one that gets to a real article/site/end point. All the others are just... er... links.


 7:02 am on Jan 21, 2014 (gmt 0)

Huh. Just reading the first few lines of the question, I'd have expected

Last year, I put out a list of <a href = "/link-here">the hottest Mustang parts for 2012</a> and got some great feedback

Not for SEO reasons but because that's where it seems to belong.


 3:44 pm on Jan 21, 2014 (gmt 0)


I agree. BUT check this out:


So, they have this article about new diet pills. There is a link titled "obese" which points to an article titled "Decline in Obesity for Young Children in Low-Income Communities". So the word "obesity" but not "obese" is in the title. Yet, the link is labeled "obese".

Again, no title for the link.

I just see problems with that kind of a link, yet ABC's site is well respected and ranks well. Does that allow it to get away with flaws?

[edited by: bill at 2:51 am (utc) on Jan 22, 2014]
[edit reason] No URL shortners and no links to examples please. [/edit]


 10:56 pm on Jan 21, 2014 (gmt 0)

Hm, WebmasterWorld doesn't seem to like tinyurl ;)

Know what? That link would annoy me as a human because you click it expecting to find a particular type of content-- or, in this case, a generic type of content-- and instead you're taken to an article that seems to have very little to do with the subject at hand. Is there any chance that the link is actually wrong? Or some kind of auto-generated ###, like when a wikipedia article makes every noun into a link on the assumption that there will be an article at the other end. The next link in the same article, same page, does fit.

obesity rates have declined among two to four year olds in poor families

:: sitting on hands ::

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