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SEO Blog for Ecommerce

Msg#: 4589544 posted 10:38 am on Jul 2, 2013 (gmt 0)

Hi Everyone :),

Which is best for blog SEO: subdomain or subfolder?
since we are into Ecommerce



Msg#: 4589544 posted 4:11 am on Jul 4, 2013 (gmt 0)

Quite a debatable topic I would say :P

Personally, I'd go for subdomain:

1) Shorter URL in general.
2) Easier to change technologies or move the blog to different providers.
3) Flexibility in choosing which technology to use for your blog: If your main site is built on Ruby and you want to use Wordpress for your blog, subdomain is clearly easier.
4) Still has some subfolder SEO benefits. You can still pass some value back to the root domain through cross-linking.
5) Achieve higher penetration on search results, since subdomains are treated separately from root domains.

My two-cents worth~

- Aaron


Msg#: 4589544 posted 10:43 am on Feb 14, 2014 (gmt 0)

I think subfolder is a better option because of the following things:

* Google will crawl new blog posts typically within days of launch

* Blog inherits the authority of parent site so can rank immediately for terms within posts

* Backlinks and social mentions generated by the content on the blog can help other contain on the domain i.e. product pages rank more highly

* Integrates better with main site for better user experience (although often will have a different design)

* Easier to track with Google Analytics

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