Hello - We have a blog for one of our websites which currently is hosted as blog.ourwebsite.com. We have a discussion now regarding if it's better to have the url as the current one or like ourwebsite.com/blog. Which format is better, what do you guys think? Thanks in advance for your answer.
ourwebsite.com/blog is better than blog.ourwebsite.com. With the format blog.ourwebsite.com, it only signifies that you don't have your own domain name. Having your own domain name adds credibility to your website. If you want to have high PR, then you should have your own domain name.
Having your blog as part of the site example.com/blog means that any link juice gained can be passed through to the main site, a natural progression.
My view is to stay clear of subdomains unless you have a big site with plenty of authority, where expanding into subdomains gives you the possibility of having extra positions in the results and you can use the main site to develop the subdomain.