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Ask.com CEO, Safka, Steps Down
For Personal Reasons?

WebmasterWorld Senior Member 10+ Year Member

Msg#: 3912507 posted 11:41 am on May 13, 2009 (gmt 0)

The news is out that Ask.com's new CEO, Jim Safka, who replaced the loved Jim Lanzone, has stepped down for personal reasons.

The news can be found at [marketwatch.com...]

Scott Garell will take his place.

[edited by: engine at 11:52 am (utc) on May 13, 2009]
[edit reason] Added direct link to story [/edit]



WebmasterWorld Senior Member 5+ Year Member

Msg#: 3912507 posted 12:19 pm on May 13, 2009 (gmt 0)

Good for Jim, making a big decision like that takes courage especially after losing a loved one.

It still boggles the mind a little to think that a website (search engine or otherwise) can be traded on the stock exchange and requires a CEO. Having that overhead leaves sites at a disadvantage nowadays when a hotshot young entrepreneur can do it all on his/her own a-la Markus Frind. Perhaps Jim decided he didn't want to fight that fight?


5+ Year Member

Msg#: 3912507 posted 11:57 pm on May 13, 2009 (gmt 0)

Scott should do what a rumor I read some time ago was not done which was bring back Jeeves. If nothing else, people would go to the site and ask jeeves stuff and that actually increased their traffic. When Jeeves left the building so did a percentage of their traffic.


5+ Year Member

Msg#: 3912507 posted 10:15 pm on May 26, 2009 (gmt 0)

I agree in its time "Ask Jeeves" was a useful tool. I would often suggest to people who weren't that web savvy to ask a question there.

Admittedly the results weren't often that relevant.

Also since Mr. Jeeves "retired", Wikipedia has become the answer person for almost any query under the sun.

If Mr. Jeeves Jr. wanted to take over the task of "information servant", they would have to fill his head with a vast amount of relevant data, much like, well -- Wikipedia.

Sadly, no one talks much about ask.com as evinced by the lack of activity on this forum. They really need to do something unique to survive beside just looking like Google.

In fact being a Google Search Network partner won't help to increase their advertiser base. When I gave their sponsored listings a try, I found my ads were in effect being double-served -- once from Google Search and again as an Ask ad. Caused me to dump Ask since to this day my ads show via the Google Search Network on Ask -- with 0 conversions for this year, BTW.

There is enough dissatisfaction with Adwords among advertisers so the time is ripe for someone to give Google a run for their money. Why not Ask?


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