| Barry Diller's IAC Pools Sites In Ad Sales Targeting System
|
engine
msg:3681627 | 4:43 pm on Jun 23, 2008 (gmt 0) |
So while it's keeping on with its plans to divide those myriad companies into five separate publicly traded business units, IAC is pooling them with an ad-sales and targeting system -- think of it as an internal, IAC-focused ad network -- that will marry data from across all its assets to sell audience segments such as wealthy consumers, travelers and sports fans. IAC is calling those groups "audience cubes."
|
|
Barry Diller's IAC Pools Sites In Ad Sales Targeting System [adage.com]
|
jimbeetle
msg:3681670 | 5:17 pm on Jun 23, 2008 (gmt 0) |
Well, it's about danged time he's doing something to tie these together. Could get quite a bit of leverage up the ad revenue ladder from the way it's described. Not at all sure though if I can see the Microsoft interest part. Would MS really want to manage a stable of consumer sites?
|
|
|
