HERE'S a question for Ask.com owner Barry Diller: how many martinis did the marketing team tuck into before signing off on the search engine's new TV campaign - you know, the one featuring former O.J. Simpson houseboy Kato Kaelin?
The spot, featuring a woman in a "Material Girl"-like scenario being feted by men as she sings about getting what she was looking for - which, in this case, was pictures of Kaelin - has the unmistakable feel of something that would appear genius only to those who are inebriated.
One thing is clear -- this ad campaign does have people talking about Ask. And since it's pretty hard to misspell their name, they achieved a level of buzz/awareness -- although maybe not exactly in the way they were aiming for.
Walt Mossberg just did a glowing review of ASK so they may be picking up steam in spite of their ad campaign.
The look of Ask.com's new search-results pages is more compelling than Google's, writes Walt Mossberg. "Ask3D" is a bolder advance in unifying different kinds of results and presenting them in a more effective manner.
Say what you want about Walt Mossberg, he has the cache to influence millions.