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ASK.Com Launches thealgorithm.com
ASK.Com Launches thealgorithm.com
spiritualseo




msg:3367275
 10:34 am on Jun 14, 2007 (gmt 0)

I did a search for 'the algorithm' and thealgorithm.com turned up to be the 4 th result followed by about.ask.com page.

So they had a pretty strong Ad plan in place afterall.

 

Robert Charlton




msg:3368267
 6:16 am on Jun 15, 2007 (gmt 0)

...I did a search for 'the algorithm'...

I don't know that this is a wildly popular search, but the thealgorithm.com is a slick piece of work, with very effective use of sound on mouse-over. Should probably post this in the Flash forum.

In an odd way, it's also just a one-page doorway site leading you to Ask. ;) That search for [the algorithm], btw, ranks on Google, but not on Ask.

When I checked the source code on the page, I noticed the meta keywords tag, which is pretty funny. I assume it's OK to post here, because it's obviously not intended for rankings (but mod, please delete if not OK)....

Algorithm, The Algorithm, The Algorithm killed Jeeves, The algorithm is from jersey, The algorithm is banned in china, The algorithm constantly finds jesus, The Unabomber hates the algorithm, What is the algorithm?, Whats an algorithm, algorithm commercials, Ask Advertising, Ask Campaign, Ask technology, Algorithm advertising, all algorithmed out, Ask the algoithm, Daddy what’s an algorithm, Search algorithm, Definition of an algorithm, most powerful algorithm on earth

PS added... The various links you discover as you mouse over the text are all about the (Ask) algorithm and take you to searches in Ask.com that give you a good background in what the Ask algo is.

[edited by: Robert_Charlton at 6:24 am (utc) on June 15, 2007]

beren




msg:3371100
 2:35 pm on Jun 18, 2007 (gmt 0)

On the thealgorithm.com it says:

"On one end of the facial spectrum, there's a mud mask. The other kind of facial, well...as anyone who rolls sans adult filter can attest, it's a different deal altogether."

? What kind of marketing is this?

thecityofgold2005




msg:3371919
 8:57 am on Jun 19, 2007 (gmt 0)

Marketing intended to create a stir! Any publicity is good publicity. Is an old maxim.

garyr_h




msg:3375297
 2:00 am on Jun 22, 2007 (gmt 0)

How is the Keywords meta not intended for ranking on their part? Every one of those is something which could be searched for about Ask.com. If you are wondering about the china, unibomber, etc. ones, they were all part of the ad campaigns they are holding. The Unibomber hates the algoritm is on billboards all over the place.

Robert Charlton




msg:3375351
 3:24 am on Jun 22, 2007 (gmt 0)

How is the Keywords meta not intended for ranking on their part?

The common wisdom these days is that meta keywords (and meta data in general) are not useful for ranking... and that's why I felt this site's meta wasn't intended for ranking.

Yahoo has said that it looks at the meta keywords tag as kind of a last resort... but it obviously doesn't count it for much.

I don't know that anyone has paid much attention to Ask in this regard. They obviously must know their algo, though.

Note that thealgorithm.com is a Flash-only site... there is no html text on the page... just these phrases in the meta keywords tag. If there were no external links to contend with, and if there were no aging factors on Google, and if we knew whether Ask.com was playing it straight in ranking this site... then looking at comparative rankings of these various phrases across the engines might be an interesting test of whether the meta keywords tag helps.

As it is, what we see is necessarily ambiguous....

A superficial look at backlinks to thealgorithm.com on Yahoo's SiteExplorer shows, as expected, a bunch of links containing "the algorithm," the phrase which also exists in the title of the site. I haven't seen any links with, say, the Unabomber phrase, but I didn't look that hard and I don't know whether they exist.

Quick searches (top 30) show the following rankings...

[the algorithm]

Google #2
Yahoo #5
Ask - nr
MSN - nr

[Unabomber hates the algorithm]

Google - nr
Yahoo #2
Ask #4
MSN - nr

[The Algorithm killed Jeeves]

Google - nr
Yahoo #11
Ask #14
MSN - nr

I don't know whether the meta keywords are even a slight factor in the latter two searches. In general, though, they're not very helpful.

Title and inbounds would suffice for [the algorithm] only.

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